Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

In this episode we speak with Uri Gneezy, behavioural economist and professor at the Rady School of Management at UC San Diego. Uri is the author of Mixed Signals and The Why Axis. In the episode, he explores how poorly designed incentives can backfire, why intentions don’t often match outcomes and how to overcome the common pitfalls in our thinking.