1336 | No. 45 "Something You Don't Like"

Behavior Gap Radio

This might be the simplest sketch I’ve ever made.

It’s just four shapes and one word: Diversification.

But if you’ve ever built a REAL portfolio, you know exactly what it means.

Here’s the uncomfortable truth most people miss: If you’re diversified the right way, you’ll always own something you don’t like.

In this behind-the-scenes video, I unpack why that’s true... and why it’s actually a good thing.

This sketch is part of my new book, Your Money: Reimagining Wealth in Simple Sketches, out October 2025.

🎁 Want a preview of the book?
Email [email protected] with the subject line "Friend of Carl" and we’ll send you seven of my favorite sketches and essays in the book.

📚 Pre-order now:
My recommendation? One copy from Amazon and one from your favorite local bookstore!
• Amazon: https://www.amazon.com/Your-Money-Reimagining-Wealth-Sketches/dp/1804091715
• Local bookstores: https://bookshop.org/p/books/your-money-reimagining-wealth-in-97-simple-sketches-carl-richards/22111257?ean=9781804091715
• Bulk orders (25+ copies): Use code YourMoney5 at checkout for an additional 5% off the already discounted bulk order pricing: https://bulkbooks.com/products/your-money-reimagining-wealth-in-simple-sketches