When Fans Are More Than Fans. Fan-to-Fan with Tatiana Cirisano

Beatseeker

The artist-to-fan relationship is constantly evolving. In the old days, middlemen at the record label used radio, TV and other marketing channels to promote an artist. Then, new tools and technologies emerged which enabled artists a direct relationship with their fans - or a ‘direct–to-fan’ model. Now things are advancing again towards a ‘fan-to-fan’ model - where the fans themselves become the key to reaching and engaging new fans.

Our guide today to this evolution is Tatiana Cirisano. Tatiana is an award-winning music industry journalist, analyst and consultant based in Brooklyn by way of Miami. As an analyst and consultant at MIDiA Research, she identifies the risks and opportunities in the rapidly-changing music market for leading global entertainment and tech companies. Before this, she was a music business reporter at Billboard, where she wrote cover stories on influential artists like Tame Impala, Travis Scott and Alicia Keys.

Learn about MIDiA research at: midiaresearch.com/ and check out their blog, featuring Tatiana’s weekly musings. Learn more about Tatiana at: tatianacirisano.com/ and follow her on Twitter: @tatianacirisano

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