Inside Vevo, the OG of Music Videos

Beatseeker

The vast majority of people go to YouTube for video content on the web, but when it comes to music videos, Vevo is the OG. Jointly owned and operated by the big record labels, Vevo specializes in ​streaming music videos and artist-exclusive content. Even when you stream a music video from YouTube, chances are that it was served up by Vevo.

Taking us inside the company is JP Evangelista, Vevo’s Senior Vice President of Content, Programming & Marketing. JP oversees Vevo’s original content, production, music programming, editorial, talent, events, label relations & social teams globally. He’s the ideal guest to explain how Vevo works, having been with the company since before its 2009 launch. We reached JP in New York City.

Connect with JP on LinkedIn: linkedin.com/in/jpevangelista/

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