Segmentation for Nonprofits with Stephanie Campbell

Be a Marketer with Dave Charest

KiDsGyM USA focuses on gymnastics, but kids take away so much more than how to tumble. Even if students don’t go on to compete in gymnastics, it teaches them the fundamentals of any sport, and they gain confidence and self-esteem along the way,

Since 2004, KiDsGyM USA has been giving youth an inexpensive way to build skills necessary for school and life. And one part of that is taking “can’t” out of their vocabulary.

That attitude has served Stephanie Campbell, co-founder, CEO and Executive Director of the gym, well in the time she’s been with Constant Contact.

With Constant Contact’s SMS capabilities, she reaches parents quickly in a way that won’t get lost in the email shuffle. She’s also found the generative AI functions helpful, fixing any verbiage that isn’t quite sitting right.

To further her communication efficiency, Stephanie uses segmentation and tags to divide her audience between parents and different donor types.

On this episode of the Constant Contact podcast, Be a Marketer, Stephanie, host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, tumble through the ways KiDsGyM uses Constant Contact to get donations and inform its community.

👉 Understanding contact segmentation in Constant Contact

Additional Resources:

• Create and manage tags in Constant Contact
• Use the AI Content Generator to write email, landing page, social, and SMS content for you
• Get Started with SMS Marketing
  
  

Meet Today’s Guest: Stephanie Campbell of KiDsGyM USA

☕ What she does: Stephanie is co-founder, CEO, and Executive Director of KiDsGyM USA in College Park, GA. The non-profit puts fitness principles into practice through gymnastics and education programs that build healthy mental and physical lifestyles for children and youth.

💡 Key quote: “If you're limited in what you even know exists, then how far can you go? How far can you explore life? There's so much available, but you've got to be willing to put in the time. You've got to be willing to learn and be educated.”

👋 Where to find her: LinkedIn

👋 Where to find KiDsGyM USA: Website | Instagram | YouTube

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