Thought Leadership with Raffy Vota of LinkedIn

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Thought leadership is a powerful tool for building trust and credibility, attracting high-quality leads and employees, and strengthening relationships. It requires authentic and consistent communication from executives who are seen as industry experts. LinkedIn provides a framework for executives to identify their brand archetypes, such as visionary, evangelist, guide, or mentor, and align their content with their passion points. The three P's model (profile, publishing, participation) helps executives gradually build their thought leadership presence on LinkedIn. It is important to have an up-to-date profile, engage with the network, and publish content that resonates with the target audience.
Takeaways

• Thought leadership builds trust, credibility and differentiation for a brand
• Executives should identify their brand archetypes and align their content with their passion points
• Thought leadership requires an investment of time and resources