From Banker to Digital Innovator: Navigating the Future of Community Banking

Banking on Growth

Join us for another engaging episode of Banking on Growth with host Mike Graham as he welcomes Eric Cook from WSI. In this insightful discussion, Eric shares his journey from a community banker to a digital marketing expert, focusing on how community banks can leverage technology and data to thrive today.
Discover the importance of understanding data, the role of artificial intelligence in marketing, and how to foster a culture that values innovative marketing strategies. Whether in the banking industry or just interested in the intersection of finance and technology, this episode offers valuable insights and practical advice. Tune in now!
About Our Guest
Eric Cook is a seasoned banking and digital marketing professional with over 15 years of experience as a community banker. His firm specializes in web design, social media strategies, SEO, and strategic marketing services, primarily for community banks and financial institutions.
In addition to his work with WSI, Eric founded The Linked Banker, a mentoring and mastermind community that helps banking professionals leverage technology and enhance their online presence. His dual focus on institutional marketing and individual banker development allows him to bridge the gap between traditional banking practices and modern digital strategies, making him a valuable resource for financial institutions looking to innovate and grow.
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Midwestern Securities is a reputable independent broker/dealer and Registered Investment Advisory firm owned and operated by community bankers and financial professionals. With a strong track record of delivering personalized attention and financial advisor coaching that helps community financial institutions take their investment services divisions to the next level, Midwestern Securities has established itself as a trusted partner in the industry.
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