RV186 - B2B Marketing Evolution

B2B Revenue Vitals

Chris Joined Omri Hurwitz to talk about the evolution of his experiences in B2B Marketing. Their conversation goes into the shifts in B2B marketing over the past five years, from lead generation to holistic demand generation, and how Chris's insights have impacted the industry.

The past twelve months have brought significant changes in how B2B tech companies are valued and how efficiently they can acquire customers. Chris highlights that bloated expenses and departmental silos are crippling many businesses. Implementing smart cost-cutting strategies and focusing on an integrated view of marketing and revenue are crucial for future success. For example, companies should reconsider how they allocate headcount and budget across marketing and sales to optimize for overall efficiency, not just department-level improvements.

Transitioning to a broader scope, Chris discusses his decision to step out from the CEO role at Refine Labs to pursue other ventures like Passetto and Hatch. He also shares his vision of creating a portfolio of specialized companies under a unified brand, akin to Procter & Gamble, to better serve the B2B market. Chris's disciplined approach to productivity, his perspectives on strategic planning, and the importance of continuous adaptation are insightful for any business leader. He also touches on the evolving role of PR in the digital age and the productivity habits that keep him at the top of his game.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm