160: The Future of Sales: How AI is Changing the B2B Sales Industry

B2B Revenue Acceleration

Special guest John Barrows

"Let the AI or tech do all the heavy lifting... but right before it goes out the door, make sure you humanize it."

In the latest episode of B2B Revenue Acceleration, Aurelien Mottier (CEO and Co-Founder, Operatix) and John Barrows (CEO, JB Sales) share their perspective on the question that everyone is asking - is AI the future of sales?

The delicate balance between human effort and AI utilization is a critical topic. Aurelien and John explore when to let AI take the reins during the sales process and when the human touch matters most.

Other key talking points include:

• Has AI fundamentally changed the way we sell? Has AI changed the salesperson-prospect interaction?

• Learn how AI can give you the superpower of time, allowing you to focus on selling and building stronger client relationships by taking away menial tasks.

• How AI can help elevate the customer experience while taking the heavy lifting out of the sales process

• Aurelien and John discuss upcoming trends and developments in AI for B2B sales.

Don’t miss out on this episode of the B2B Revenue Acceleration podcast.