How to Win at B2B Social Media

B2B Nation

B2B marketers that want to put their brand where the conversations are taking place need to understand how to use social media. That might sound obvious given the dominance of social media today across B2B and B2C audiences, but all social media platforms are not created alike.

LinkedIn is the first platform that comes to mind when most people think about B2B social media, but video content on TikTok has broad appeal. There might also be less noise for your B2B offer on Facebook. You can’t forget about Twitter either.

On this episode of the B2B Nation podcast, we’re joined by Cat Anderson, head of marketing EMEA at Sprout Social, to talk about why social media remains such a challenge for so many B2B organizations.

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Among the topics we’re going to cover are how to choose the right platforms for your social media efforts, the right KPIs to help track performance, and Cat’s thoughts on marketing in a down economy.

Episode Guide

2:45: Why do B2B organizations struggle with their social media strategy?

6:25: What’s the relationship between company size and social media strategy?

9:39: Which social media platform is right for your brand?

13:35: What are the most important KPIs to consider in your B2B social media?

16:00: How does social media fit into marketing’s plans when the economy slows?

18:43: What is Cat's favorite tool?