Artwork

เนื้อหาจัดทำโดย Exit Five and Dave Gerhardt เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Exit Five and Dave Gerhardt หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Player FM - แอป Podcast
ออฟไลน์ด้วยแอป Player FM !

#203: Strategy | Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

53:42
 
แบ่งปัน
 

Manage episode 456385291 series 3290771
เนื้อหาจัดทำโดย Exit Five and Dave Gerhardt เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Exit Five and Dave Gerhardt หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation.

Dave and Gurdeep cover:

  • The role of Demand Gen in 2025 (and what's changed)
  • Why Brand and Reputation should be prioritized over Lead Generation
  • Proven strategies to create urgency and close sales deals in enterprise markets
  • A glimpse into ContentStack’s team structure and how they plan for growth

Timestamps

  • (00:00) - - Intro to Gurdeep
  • (07:17) - - Brand and Audience Marketing
  • (08:29) - - How the Role of Demand Gen is Changing
  • (12:39) - - Brand and Reputation > Lead Generation
  • (17:29) - - How Contentstack is Doing Demand Gen
  • (20:07) - - How to Create Urgency to Win Sales Deals
  • (21:48) - - Making a Good Offer in B2B Marketing
  • (23:04) - - Why Being Bold and Taking Risks is Important in Marketing
  • (29:29) - - Selling Your Vision to Leadership
  • (32:10) - - How Contentstack Has Over 10,000 Global ICP Accounts
  • (36:53) - - Team Structure at Contentstack
  • (41:51) - - Running Marketing and Operating a High-Performing Team
  • (44:07) - - Setting Effective Annual Plans
  • (46:22) - - AI’s Role in Marketing
  • (49:56) - - Closing Thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.

What those companies need is automated scheduling for qualified leads.

And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

216 ตอน

Artwork
iconแบ่งปัน
 
Manage episode 456385291 series 3290771
เนื้อหาจัดทำโดย Exit Five and Dave Gerhardt เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Exit Five and Dave Gerhardt หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation.

Dave and Gurdeep cover:

  • The role of Demand Gen in 2025 (and what's changed)
  • Why Brand and Reputation should be prioritized over Lead Generation
  • Proven strategies to create urgency and close sales deals in enterprise markets
  • A glimpse into ContentStack’s team structure and how they plan for growth

Timestamps

  • (00:00) - - Intro to Gurdeep
  • (07:17) - - Brand and Audience Marketing
  • (08:29) - - How the Role of Demand Gen is Changing
  • (12:39) - - Brand and Reputation > Lead Generation
  • (17:29) - - How Contentstack is Doing Demand Gen
  • (20:07) - - How to Create Urgency to Win Sales Deals
  • (21:48) - - Making a Good Offer in B2B Marketing
  • (23:04) - - Why Being Bold and Taking Risks is Important in Marketing
  • (29:29) - - Selling Your Vision to Leadership
  • (32:10) - - How Contentstack Has Over 10,000 Global ICP Accounts
  • (36:53) - - Team Structure at Contentstack
  • (41:51) - - Running Marketing and Operating a High-Performing Team
  • (44:07) - - Setting Effective Annual Plans
  • (46:22) - - AI’s Role in Marketing
  • (49:56) - - Closing Thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.

What those companies need is automated scheduling for qualified leads.

And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

216 ตอน

ทุกตอน

×
 
Loading …

ขอต้อนรับสู่ Player FM!

Player FM กำลังหาเว็บ

 

คู่มืออ้างอิงด่วน