#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

B2B Marketing with Dave Gerhardt

Player FM - Internet Radio Done Right

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เนื้อหาจัดทำโดย Exit Five and Dave Gerhardt เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Exit Five and Dave Gerhardt หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Obscurities

1
The Lead Masks Mystery: Death on Vintém Hill 5:58

18 วันที่แล้ว5:58

ลิสต์เล่นในภายหลัง

ลิสต์

ถูกใจ

ที่ถูกใจแล้ว

5:58

In 1966, two Brazilian men were found dead on Vintém Hill under bizarre circumstances that continue to perplex investigators and conspiracy theorists alike. Lying side by side, their bodies were discovered wearing matching lead masks—shields with no eyeholes—alongside cryptic notes. Were they victims of a cult ritual, a failed experiment, or something even more otherworldly? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

ประมาณหนึ่งปีที่แล้ว 52:56

MP3•หน้าโฮมของตอน

This is a re-run of one of our top episodes, where Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.

In this episode, they chat about

The importance of leadership team alignment and why the CRO & CFO should be your best friend
How marketing can impact pipeline and the standard it should be held to
Why you should build a marketing calendar around the product roadmap

Timestamps

(00:00) - - Kyle's exposure to B2B marketing and strategy
(06:35) - - Gaining expertise in marketing metrics and standards
(11:13) - - Balancing Efficiency and Creativity in Sales Outreach
(14:52) - - Importance of an Internal Partnership with the Sales Team
(17:32) - - Aligning marketing goals with revenue generation
(19:15) - - Co-creating Qualified Opportunities with ICP
(24:20) - - Importance of Sales and Marketing Collaboration
(29:29) - - How CROs and CMOs can balance long-term vision and short-term outcomes
(34:39) - - The lightning strike strategy
(35:32) - - "Marketing Moments:" Calendaring significant events to drive business goals and team performance
(38:48) - - Using Shield analytics to identify and repost popular content
(46:24) - - How to simplify complex questions to extract key insights
(49:51) - - Building a networking resource for professional growth
(52:54) - - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Customer.io.

You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

Join them by visiting Customer.io to get started.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

245 ตอน

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

B2B Marketing with Dave Gerhardt

0-10 subscribers

published ประมาณหนึ่งปีที่แล้ว

แบ่งปัน

MP3•หน้าโฮมของตอน

In this episode, they chat about

The importance of leadership team alignment and why the CRO & CFO should be your best friend
How marketing can impact pipeline and the standard it should be held to
Why you should build a marketing calendar around the product roadmap

Timestamps

(00:00) - - Kyle's exposure to B2B marketing and strategy
(06:35) - - Gaining expertise in marketing metrics and standards
(11:13) - - Balancing Efficiency and Creativity in Sales Outreach
(14:52) - - Importance of an Internal Partnership with the Sales Team
(17:32) - - Aligning marketing goals with revenue generation
(19:15) - - Co-creating Qualified Opportunities with ICP
(24:20) - - Importance of Sales and Marketing Collaboration
(29:29) - - How CROs and CMOs can balance long-term vision and short-term outcomes
(34:39) - - The lightning strike strategy
(35:32) - - "Marketing Moments:" Calendaring significant events to drive business goals and team performance
(38:48) - - Using Shield analytics to identify and repost popular content
(46:24) - - How to simplify complex questions to extract key insights
(49:51) - - Building a networking resource for professional growth
(52:54) - - Closing thoughts

***

Today's episode is brought to you by Customer.io.

You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

Join them by visiting Customer.io to get started.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

245 ตอน

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies

Alla avsnitt

B2B Marketing with Dave Gerhardt

1
Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale) 1:01:52

1 dayที่แล้ว1:01:52

1:01:52

#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five ) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we build, and why “curate, don’t create” has been key to scaling. If you’re running (or joining) a B2B community, this is how you make it work. Matt covers: Why we think of community like a product, not just a channel How Exit Five grew community membership over 100% in under a year The systems we use to drive 40% monthly active user engagement The power of “tripwires,” onboarding, and member matchmaking How feedback loops shape what we build Timestamps (00:00) - – Intro to Matt (03:49) - – Exit Five’s approach to community (06:19) - – What it means to treat community like a product (10:19) - – Why audience is the foundation of community growth (13:19) - – How Exit Five builds and converts audience from LinkedIn (16:19) - – Using content tripwires to drive signups (18:19) - – Offers that work: Why we use a 7-day free trial (21:19) - – How Exit Five got started as a paid community (24:19) - – The product mindset: build, test, iterate (28:37) - – Using member feedback to drive product decisions (30:37) - – Real example: member matchmaking feature (32:37) - – Promoting new community features like product launches (35:37) - – How we drive 40% monthly active usage (37:37) - – The value of member-led events and how we do them (40:37) - – Other plays: tagging experts, matchmaking, onboarding (43:37) - – Why self-promo was hurting our community and what changed when we cut it (45:37) - – Final takeaways + advice for small communities (49:37) - – Audience Q&A: re-engagement, matchmaking, content cadence Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth) 54:37

5 วันที่แล้ว54:37

54:37

#232: Sales | Dave sits down with Jen Allen-Knuth , founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen How companies should focus on genuine diversity efforts rather than superficial inclusivity Timestamps (00:00) - – Intro to Jen (07:29) - – Why you should have a mentor and how to get one (09:19) - – Sales experiences and becoming a Chief Evangelist (12:50) - – Making the leap from side hustle to full-time (17:17) - – Why your career experiences should be diverse (21:59) - – The shallow impact of diversity panels (26:03) - – How Jen built her personal brand (29:24) - – Creating unscripted content that’s still clear (32:56) - – Being authentic in marketing (37:51) - – Don’t use templates for customer conversations (44:13) - – Strong relationships between product marketing and sales (45:00) - – Being customer-centric (50:22) - – Why you need to be a good storyteller (52:11) - – Challenges of data analysis Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf) 53:22

8 วันที่แล้ว53:22

53:22

#230: Messaging | In this episode, Matt sits down with Talia Wolf , founder and CEO of GetUplift , to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design flow, and a lack of real customer understanding. Matt and Talia cover: Why most B2B sites focus too much on features and not enough on buyer emotion How to use emotional targeting and customer research to write copy that converts The biggest design mistakes B2B marketers are making (and how to fix them) How to get stakeholder buy-in for website changes Why great websites start with strong product marketing Timestamps (00:00) - – Intro to Talia (03:23) - – Why most B2B websites fail to convert (05:49) - – The common thread across 100+ website reviews from Exit Five members (08:34) - – Why focusing on features instead of emotion kills conversions (11:22) - – What is emotional targeting (and how to actually use it)? (14:37) - – The power of customer research in website optimization (17:59) - – How to apply emotional triggers to your homepage copy (21:28) - – Mistakes B2B companies make with above-the-fold content (24:30) - – Why you should write copy before designing the site (29:05) - – Structuring your site around buyer intent and behavior (32:22) - – How to get internal buy-in for messaging and UX changes (35:39) - – The difference between product marketing and “just copywriting” (38:55) - – The role of hierarchy, visual flow, and CTA placement (42:21) - – When to simplify and when to educate on B2B websites (45:43) - – Final takeaways and practical steps to start improving your site Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing 1:01:26

12 วันที่แล้ว1:01:26

1:01:26

#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype ), Ido Mart (CMO at Manychat ), and Kimberly Storin (CMO at Zayo ) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving. Dave, Megan, Ido, and Kimberly cover: What every new CMO needs to know about leading a marketing org How to align with CEOs, CFOs, and key stakeholders to drive business impact The biggest marketing shifts happening right now (and what’s no longer working) How to prove marketing’s impact in the era of efficiency Timestamps (00:00) - – Introduction to the CMO panel (03:31) - – The evolving role of the CMO in 2025 (06:57) - – The biggest challenges marketing leaders face today (10:04) - – How to align marketing with CEOs, CFOs, and key stakeholders (13:39) - – What every new CMO needs to know when stepping into the role (17:14) - – The marketing strategies that are working right now (and what’s not) (21:01) - – Why B2B marketing is more emotional than most people realize (25:45) - – How to prove marketing’s impact in a data-driven, efficiency-focused era (29:27) - – The shift from demand gen to brand-led growth (32:52) - – The role of storytelling and positioning in B2B marketing success (37:07) - – Building a high-performing marketing team and the skills CMOs need today (40:47) - – Key takeaways and final advice for marketing leaders Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
LinkedIn Ads & Strategy for B2B with Anthony Blatner 44:46

15 วันที่แล้ว44:46

44:46

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork , a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast . He and Dave discuss LinkedIn Ad Creative & Consistent Branding Thought Leader Ads & Organic Reach Niche Audiences & Custom Content Nurture Campaigns Expert LinkedIn Ads Tips Timestamps (00:00) - - Intro to Anthony Blatner (08:39) - - Focusing on LinkedIn and Future Expansion (12:04) - - Effective Social Media Advertising and Organic Content (15:28) - - The Overlooked Importance of Creative Content in Advertising (17:36) - - Targeting Personas with Top-of-Funnel Ads (24:06) - - Creating Unique and Targeted Content: Pros and Cons (25:22) - - Lead Generation Strategies for Small Budgets (29:35) - - Effective Funnel Strategies for Small Budgets (33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (37:57) - - Building Long-Term Memory with Consistent Branding in Marketing (40:18) - - The Power of Narrow Focus for Audience Growth (43:25) - - Content Planning Based on Sales Cycle Length (45:14) - - Connecting with Anthony Blatner on LinkedIn Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
The B2B Event Playbook: Building Revenue-Driving Events in 2025 54:33

19 วันที่แล้ว54:33

54:33

#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable ) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget. Dave, Stephanie, and Kristina cover: The key metrics to track to prove event ROI in 2025 How to get executive and stakeholder buy-in for your event strategy What’s working in B2B events right now (and what’s not) How to follow up post-event to drive engagement and pipeline Timestamps (00:00) - – Intro to Stephanie and Kristina (03:34) - – Why events are making a big comeback in B2B marketing (07:01) - – The biggest mistakes marketers make when planning events (09:49) - – How to align your event strategy with business goals (12:34) - – The key metrics to track for proving event ROI (15:46) - – How to get buy-in from executives and key stakeholders (18:59) - – What’s working right now in B2B events (and what’s not) (23:15) - – The role of micro-events, VIP dinners, and executive meetups (27:47) - – Sponsoring vs. hosting your own event — how to decide (32:07) - – The importance of post-event follow-up and engagement (35:49) - – Virtual events: lessons learned and how they fit into 2025 strategies (39:42) - – Live Q&A: Expert answers to audience event strategy questions (45:07) - – Final takeaways on making B2B events worth the investment Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words 50:14

22 วันที่แล้ว50:14

50:14

#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more than just copy—it’s the bridge between positioning and execution. Dave and Diane cover: The difference between positioning and messaging (and why both matter) How to create a messaging strategy that actually resonates Why most B2B messaging sucks and how to fix it How to structure homepage messaging for maximum impact How to get the most value from customer research for copywriting Timestamps (00:00) - – Intro to Diane (03:29) - – What is message-market fit and why does it matter? (06:43) - – The biggest messaging mistakes B2B companies make (09:09) - – The difference between positioning and messaging (and why both matter) (12:37) - – How to create a messaging strategy that actually resonates (15:54) - – Signs your messaging isn’t working and how to fix it (19:28) - – The role of customer research in B2B messaging (23:01) - – How to structure a homepage message hierarchy that converts (28:33) - – What makes a great value proposition vs. a generic one (31:07) - – How to test and validate your messaging with real customers (34:51) - – Why messaging needs to be clear, not clever (38:22) - – Common struggles B2B teams face when implementing new messaging (41:58) - – Final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Content, Community, and Building a 200,000+ B2B Audience with Dave 50:00

26 วันที่แล้ว50:00

50:00

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth. Dave and Ross cover: How organic content and SEO fit into a modern B2B marketing strategy The power of LinkedIn, podcasts, and community for long-term brand growth How to turn content into a flywheel that drives awareness, engagement, and revenue Timestamps (00:00) - – Intro to Dave (07:01) - – Why organic content is the foundation of a great marketing strategy (09:29) - – The role of SEO in B2B marketing (12:44) - – How brands can balance paid marketing with organic content (15:56) - – The power of LinkedIn and why marketers should prioritize personal branding (19:28) - – Why podcasts are an underrated channel for brand-building (23:09) - – How to build an audience and turn content into a long-term flywheel (29:09) - – The connection between community and content marketing (32:48) - – How Exit Five grew into a marketing community (36:42) - – The biggest mistakes B2B companies make with content marketing (40:59) - – How to measure content success beyond just traffic and rankings (44:47) - – Advice for marketers looking to build influence in their industry (48:04) - – Final thoughts Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
How to Fix Your SEO Strategy 57:22

29 วันที่แล้ว57:22

57:22

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre , Head of Academy at Semrush ; Ross Simmonds , CEO at Foundation & Distribution.ai ; and Tom Whatley , CEO of Grizzle . Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates. Danielle, Rita, Ross, and Tom cover: The most common SEO mistakes B2B marketers are making right now Why ranking for the wrong keywords is hurting your pipeline How to optimize content for scanners, search intent, and conversions Timestamps (00:00) - – Introduction to Rita, Ross, and Tom (03:50) - – Why SEO has changed and what marketers are getting wrong in 2024 (06:51) - – The impact of AI on SEO and why standing out is harder than ever (08:33) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO (10:59) - – The difference between top-of-funnel and bottom-of-funnel content strategies (13:26) - – Why glossary pages aren’t enough and what to do instead (16:02) - – The biggest homepage SEO mistakes (live website teardown) (20:45) - – How to structure product and category pages for better rankings (23:39) - – The problem with keyword stuffing vs. real search intent optimization (28:42) - – Why internal linking and URL structure matter for SEO success (33:18) - – How backlinks, brand authority, and digital PR impact rankings (37:12) - – The role of content quality, readability, and formatting for scanners (40:37) - – Common mistakes in blog strategy and how to fix them (45:07) - – Why getting to the point faster improves rankings and engagement (47:43) - – Final SEO takeaways recommendations Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage 51:13

5 weeksที่แล้ว51:13

51:13

In this episode, Dave sits down with Melton Littlepage , CMO at 1Password , to discuss how he’s transforming a well-known consumer brand into a B2B category leader in cybersecurity. With decades of experience in SaaS marketing, Melton shares insights on category creation, demand generation, and the intersection of brand and product marketing—and why being the leader in your space matters more than perfect attribution. Dave and Melton cover: Why category leadership is critical and how to position your company as #1 How enterprise marketing, brand-building, and demand gen work together to drive growth How 1Password is expanding beyond password management to create a new category Timestamps (00:00) - – Intro to Melton (06:10) - – The evolution of marketing from demand gen to category creation (09:19) - – The balance between data-driven marketing and brand-building (10:53) - – Why attribution alone won’t make your company “hot” (11:26) - – The importance of category leadership and market perception (13:38) - – How 1Password is shifting from password management to Extended Access Management (XAM) (16:02) - – How COVID changed the cybersecurity landscape (18:15) - – Why legacy security tools aren’t enough for modern businesses (20:45) - – The role of category creation in defining 1Password’s future (22:00) - – Naming and positioning a new category (Extended Access Management) (23:39) - – The risks and rewards of category creation vs. competing in an existing space (25:43) - – Why CISOs are hesitant to be early adopters—and how to shift buyer perception (28:42) - – The strategy behind creating demand for a new category (30:39) - – Lightning strike moments and big brand plays for category awareness (33:18) - – Structuring a marketing team to support both enterprise and self-service growth (37:12) - – Balancing B2B and consumer marketing (40:37) - – Why 1Password invested in sports sponsorships (43:34) - – The power of emotional marketing and brand trust in enterprise sales (46:21) - – Thought leadership and analyst relations in shaping a category (47:43) - – Final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
How To Build a High Converting Product Page 53:32

5 weeksที่แล้ว53:32

53:32

#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane , joins Robert Kaminski , Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear down real B2B product pages, exposing what works, what doesn’t, and how to fix it. They also cover: The biggest mistakes B2B marketers make on product pages (and how to fix them). How to structure a product page that drives trials and conversions. The role of interactive demos, videos, and CTAs in guiding prospects to the next step. Timestamps (00:00) - - Introduction to Madhav, Robert, and Dan (02:33) - - Why most B2B product pages fail to convert (04:08) - - The five biggest mistakes companies make on product pages (06:45) - - The importance of clear messaging over a list of features (09:03) - - Should you use videos, screenshots, or interactive demos? (11:34) - - How to structure a product page that actually drives trials (13:26) - - Breaking down the role of CTAs and conversion flow (15:39) - - First product page teardown: What works and what doesn’t (22:22) - - Product gifs vs. static images (24:49) - - Second product page teardown: Fixing common UX mistakes (28:07) - - When and where to use customer testimonials (31:32) - - Why gating product demos might be hurting your conversions (34:17) - - Third product page teardown: CTA placement and messaging (36:47) - - The biggest takeaway from testing hundreds of product pages (39:52) - - Quick wins to improve your product pages today (42:59) - - Final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Win/Loss Analysis: How to Turn Customer Insights Into Revenue 48:01

6 weeksที่แล้ว48:01

48:01

Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli , founder of Buried Wins, to dive deep into Win/Loss analysis and how product marketers can use it to drive better sales, positioning, and competitive strategy. Drew shares how he helps B2B companies turn customer insights into revenue-driving decisions, plus the three key changes every product marketer should make to get promoted. Matt and Drew cover: Why you shouldn’t obsess over lost deals - and how to focus on winning more of the right customers instead. How competitive intelligence can shape your positioning and sales strategy. How to structure Win/Loss programs to influence product, sales, and marketing strategies. Timestamps (00:00) - - Introduction to Drew (04:08) - - What is Win/Loss analysis and why it matters (06:45) - - Why companies obsess over lost deals (and why that’s a mistake) (09:03) - - The real value of analyzing won deals instead of just losses (11:34) - - How to identify your best customers and find more like them (13:26) - - The power of competitive intelligence in shaping positioning and sales (15:39) - - How to ethically gather insights from former competitor employees (18:49) - - Common mistakes companies make when running Win/Loss programs (21:04) - - How to structure a Win/Loss interview for maximum insights (24:49) - - The key questions to ask during Win/Loss interviews (28:07) - - Why sales and marketing alignment is critical for Win/Loss success (31:32) - - How Win/Loss analysis can influence product roadmap decisions (34:17) - - The best way to present Win/Loss findings to executives (36:47) - - How to turn insights into action and drive real business impact (39:52) - - A step-by-step guide to launching a Win/Loss program (42:59) - - Final takeaways and advice for product marketers Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
New On-Demand Training: AI Playbooks for B2B Marketers 9:14

6 weeksที่แล้ว9:14

9:14

Matthew Carnevale, Head of Community at Exit Five, introduces AI Playbooks , a new on-demand training program packed with expert-led tutorials and ready-to-use templates designed to help you drive better results with AI. No fluff, no theory—just real playbooks from 15 B2B marketers showing exactly how they use AI for ICP research, personalization at scale, cold email automation, marketing video creation, SEO, and more. If you’re tired of the AI noise and want actionable tactics you can use immediately, this course is for you. Learn more and sign up at exitfive.com/ai-playbooks . Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
Strategies for Building a High-Converting B2B Homepage 57:55

6 weeksที่แล้ว57:55

57:55

Episode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites , Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words , and Lee Reshef , Head of Product Marketing & Retention at Fiverr , to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to highlight what works, what doesn’t, and how to fix it. Dave, Diane, and Lee cover: The biggest homepage mistakes B2B companies make (and how to fix them). What belongs above the fold to grab attention and drive action. How to balance messaging for multiple personas without overwhelming visitors. If your homepage isn’t converting (or is the subject of endless internal debates), this episode is packed with actionable insights to help you optimize it. Timestamps (00:00) - - Intro to Diane and Lee (03:43) - - Common homepage mistakes that kill conversions (04:57) - - What belongs above the fold and why it matters (06:36) - - The role of messaging in homepage clarity and engagement (08:17) - - Balancing multiple personas without overwhelming visitors (09:31) - - Homepage copywriting do’s and don’ts (14:04) - - The importance of A/B testing and user feedback (16:25) - - Homepage layout best practices for conversion (18:49) - - Homepage roast: Amplemarket (24:14) - - Homepage roast: Chattermill (30:49) - - The role of trust indicators and social proof (33:17) - - Common design mistakes that reduce homepage effectiveness (36:47) - - Homepage roast: PrimePay (41:42) - - Messaging clarity vs. overcomplicating the value prop (45:07) - - Final thoughts Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

B2B Marketing with Dave Gerhardt

1
#219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems 52:03

7 weeksที่แล้ว52:03

52:03

In this episode, Dave sits down with Trinity Nguyen , CMO at UserGems , to discuss her journey from first business hire to CMO, the role of product marketing in B2B, and how AI is transforming outbound sales. Trinity got started at UserGems’ by building their first website for free, then got hired as Head of Marketing and has shaped the company’s ABM strategy and demand generation playbook. Dave and Trinity cover: Why every startup should hire a product marketer How to develop a strong vision and align with product teams Scaling outbound with AI-driven ABM and sales engagement Timestamps (00:00) - - Intro to Trinity (07:26) - - Why product marketing is the foundation of great B2B marketing (09:03) - - The importance of positioning and messaging in a competitive market (11:12) - - How Trinity rebuilt UserGems’ website for free before joining the company (12:29) - - Negotiating your role and setting the foundation for marketing (14:05) - - Why marketing should own SDRs and outbound prospecting (15:46) - - The early days of building demand gen at UserGems (17:24) - - Differentiation and positioning in a crowded market (19:29) - - Aligning marketing with product teams and company vision (22:37) - - Developing ICP and refining target accounts (25:22) - - Why outbound was the first major pipeline driver for UserGems (27:12) - - Transitioning from a startup to a growth-stage company (29:27) - - How UserGems runs ABM at scale (31:41) - - The AI shift in outbound marketing and its impact (34:53) - - AI for sales outreach and improving outbound efficiency (38:17) - - Why Trinity was initially skeptical about AI in outbound (41:00) - - Cutting spend while increasing pipeline with AI-driven outbound (43:44) - - The role of brand and inbound marketing in a demand gen playbook (45:56) - - Why traditional inbound marketing didn’t work for UserGems (47:42) - - Creating engaging demand gen campaigns (49:37) - - Final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Customer.io. You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them. Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement. Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond. And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale. 7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

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B2B Marketing with Dave Gerhardt « » #198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

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B2B Marketing with Dave Gerhardt « »
#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai