#196: Drive | LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know with Devin Reed, Founder of The Reeder

B2B Marketing with Dave Gerhardt

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.

Devin covers:

• Identifying your “one word” to own and dominate a category on LinkedIn.
• Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.
• A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.

Timestamps

• (00:00) - - Intro to Devin
• (05:55) - - How to Build Trust at Scale
• (11:48) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now
• (14:00) - - Pick Your “One Word” to Guide Your Content Category
• (19:14) - - How to Narrow Your Audience
• (25:39) - - How to Pick Content Pillars & Topics
• (30:06) - - Outlining Your Production Process
• (32:00) - - How to Measure & Iterate LinkedIn Success
• (36:59) - - Using Company Pages vs Personal Pages
• (37:40) - - Communicating with Your CEO
• (38:52) - - How to Get Your Whole Team Involved in LinkedIn
• (39:33) - - Niching Down with Your “One Word”
• (41:02) - - Prioritizing Engagement on LinkedIn
• (42:13) - - Applying This Framework to Other Channels
• (42:29) - - Revising Your Voice and Tone
• (44:24) - - How to Pick Your “One Word” (Revisited)
• (46:29) - - Reach Versus Teach

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