#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis

B2B Marketing with Dave Gerhardt

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.

They cover:

• How the content team at Monday.com acts as a strategic partner to departments across the business
• The unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategy
• How they use audience engagement and feedback to make better content

Timestamps

• (00:00) - - Intro
• (08:04) - - Content Strategy as a Career
• (10:36) - - Monday.com’s Messaging Strategy
• (12:23) - - Transitioning to a Multi-Product Brand
• (17:11) - - Using Content to Create Trust
• (24:36) - - How They Create Sales Enablement Content for Enterprise Accounts
• (27:18) - - Monday's Value-Based Thought Leadership Strategy
• (30:58) - - Behind the Scenes: Working With a Cartoonist
• (37:07) - - How Their Newsletter Has a 30% Open Rate
• (39:18) - - Getting Buy-in For Thought Leadership
• (41:07) - - Boosting Open Rates with Quality Sender Names
• (47:26) - - Transforming Job Stress into Meaningful Leadership
• (48:51) - - Successful Idea Testing on a Smaller Scale

Send guest pitches and ideas to [e-mail]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more