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#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush
Manage episode 420477133 series 3290771
Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.
They discuss things like
- Why marketing attribution is hard
- The essential elements of predicting marketing results
- Which leading indicators to follow and how to tie them to revenue
- Correlation between reach metrics (like community members and subscriptions) and output metrics
- How to use and measure LinkedIn in B2B
Timestamps
- (00:00) - - Intro to Pranav and Paramark
- (05:05) - - Identifying Market Needs through Research
- (10:11) - - Broken Measurement in Marketing
- (15:07) - - Importance of Email Audience Engagement
- (18:45) - - Audience Tracking
- (19:29) - - Technology's role in analyzing marketing metrics
- (25:03) - - Experimentation and Failure
- (26:27) - - Marrying Ideas and Measurement in Marketing
- (31:14) - - Connections for Startup Growth
- (34:16) - - Executing Ideas in Marketing Leadership
- (41:06) - - Focusing on Profitability and Product
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.
But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?
Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.
Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.
Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
194 ตอน
Manage episode 420477133 series 3290771
Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.
They discuss things like
- Why marketing attribution is hard
- The essential elements of predicting marketing results
- Which leading indicators to follow and how to tie them to revenue
- Correlation between reach metrics (like community members and subscriptions) and output metrics
- How to use and measure LinkedIn in B2B
Timestamps
- (00:00) - - Intro to Pranav and Paramark
- (05:05) - - Identifying Market Needs through Research
- (10:11) - - Broken Measurement in Marketing
- (15:07) - - Importance of Email Audience Engagement
- (18:45) - - Audience Tracking
- (19:29) - - Technology's role in analyzing marketing metrics
- (25:03) - - Experimentation and Failure
- (26:27) - - Marrying Ideas and Measurement in Marketing
- (31:14) - - Connections for Startup Growth
- (34:16) - - Executing Ideas in Marketing Leadership
- (41:06) - - Focusing on Profitability and Product
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.
But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?
Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.
Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.
Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
194 ตอน
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