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Reimagining ABM With AI
Manage episode 456129713 series 2544477
There are a lot of questions surrounding modern ABM. Specifically: How can we cover more accounts and how can we use AI to accelerate the process?
Momentum ITSMA’s Rob Leavitt took the B2BMX East stage to uncover FAQs that will separate winners and losers in the world of pervasive ABM and AI, including:
- Which campaigns should we run and for which accounts?
- How can we unleash creativity to break through the noise that AI is amplifying at an exponential rate?
- How can we humanize engagement amid the AI-ization of both buying and selling?
Tune in now to hear about the best ways to define and sharpen campaign focus, the best ways to leverage AI to enable real creativity in campaign messaging and content, and new ways to break through the fast-growing use of AI on the buy side.
RELATED LINKS:
- Learn more about Momentum ITSMA.
- Connect with Rob Leavitt here.
- Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
- Register for B2BMX West and get 15% off by using the code: MXPOD15
- Follow us on LinkedIn and X.
175 ตอน
Manage episode 456129713 series 2544477
There are a lot of questions surrounding modern ABM. Specifically: How can we cover more accounts and how can we use AI to accelerate the process?
Momentum ITSMA’s Rob Leavitt took the B2BMX East stage to uncover FAQs that will separate winners and losers in the world of pervasive ABM and AI, including:
- Which campaigns should we run and for which accounts?
- How can we unleash creativity to break through the noise that AI is amplifying at an exponential rate?
- How can we humanize engagement amid the AI-ization of both buying and selling?
Tune in now to hear about the best ways to define and sharpen campaign focus, the best ways to leverage AI to enable real creativity in campaign messaging and content, and new ways to break through the fast-growing use of AI on the buy side.
RELATED LINKS:
- Learn more about Momentum ITSMA.
- Connect with Rob Leavitt here.
- Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
- Register for B2BMX West and get 15% off by using the code: MXPOD15
- Follow us on LinkedIn and X.
175 ตอน
ทุกตอน
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1 Two Marketers, One Candid Conversation About Lower Funnel B2B Marketing + The Challenges That Come With It 38:50
1 Remedies For Misaligned Marketing & Sales Teams (Spoiler Alert: It Starts With Relationship Building) 12:39
1 Unleashing The Power Of Sales Enablement: Strategies For Consistency, Collaboration & Success 52:10
1 Inside The ABM Test Kitchen: Sharing Different Flavors & Recipes For Successful Programs… + A Few Gotchas Of What To Avoid 51:01
1 The Rise Of The Revenue Innovator: A New Class Of Leaders Drive Predictability In Unpredictable Times 46:07
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1 How Has COVID Changed The B2B Marketing Talent Pool? 1:12:30
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