The Challenges of Being an Agency Copywriter vs. Freelancer

B2B Marketing & Copywriting

In this podcast episode, I speak candidly with Nadine Heir, founder of Write Wiser, as she shares her journey from agency copywriting to becoming a solopreneur. We discuss the challenges of agency versus freelance skills and client communication nuances. Nadine also talks about the cultural distrust towards agencies, the value of transparency, and offers advice for emerging copywriters to build their portfolios. Let's dig in.

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Time stamps:

Differentiating Between Agency and Solopreneur (00:01:20)

The Challenges of Networking on Linkedin (00:01:50)

Working in Agencies and Corporate Environments (00:03:00)

The Fast-paced Environment of Agencies (00:05:03)

Acronyms and Industry Jargon (00:09:23)

Transitioning to Freelance Work (00:12:55)

Transition to Writing (00:15:25)

Mastering Remote Work (00:17:04)

Relationships in Self-Employment vs. Agency Settings (00:24:40)

The Significance of Marketing Specialization (00:31:32)

Freelancer vs. Agency for Copywriting and Marketing (00:32:18)

Managing Teams of Freelancers for Clients (00:33:04)

Expert Tips for Aspiring Copywriter (00:34:31)