The 4 Best Top of Funnel Marketing Tactics

B2B Growth

The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.
In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.
Join as we discuss:

• Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadership
• How to leverage original research for creating compelling, data-driven reports that resonate with your audience
• Why companies consistently get newsletters wrong, and how to avoid falling into the same trap

Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/