Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman

B2B Go-To-Market Leaders

Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how.

Luke is a serial entrepreneur and current Chief Innovation Officer of Applied Frameworks. He shares his expertise on agile business methodologies, pricing and packaging strategies, and the 3 Pillars of Business Sustainability. Gain valuable insights into the art of client outreach, strategic pivots, and the influential role of a profit-first approach in crafting successful go-to-market approaches. Fasten your seatbelts as Luke guides you on making our business more profitable, lasting, and flexible.

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Check out Luke’s books:
Software Profit Streams(TM): A Guide to Designing a Sustainably Profitable Business
Innovation Games: Creating Breakthrough Products Through Collaborative Play
Journey of the Software Professional: The Sociology of Software Development
Beyond Software Architecture: Creating and Sustaining Winning Solutions