How to How to Rethink Trade Shows for Real ROI w/ Leslie Venetz

B2B Better

**Thanks to Hubspot for sponsoring this episode.**

Today, I spoke with Leslie Venetz, Founder of Sales Team Builder.

It's budgeting season, and you know what that means! Marketers across the globe are sitting down to try and figure out whether spending a six-figure sum on a booth at a trade show is still a good idea.

Especially when that booth has historically yielded little to no ROI.

There has to be a better way, right? That's what Leslie and I try to answer.

We sat down to discuss why a lot of trade show activations fail to deliver a return on investment, how to strategise for brand awareness versus pipeline generation, and why ego plays a big role in decisions around marketing spend.

This is a must-listen for anyone who is responsible for delivering a trade show activation and needs some fresh thinking on how to justify the expense.

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