Designing for Growth and Goodness with Nitin Sethi

Avantika Designeering Series

Maintaining market share is becoming increasingly difficult in a highly volatile field such as design, where customer expectations keep changing constantly. With the advent of digital transformation, businesses are evolving and adapting to the new norms and trying to provide a holistic digital experience that can positively impact the users. It can help ensure customer loyalty and brand recall and also offer a competitive edge in the market. So how can businesses maintain market share with innovative digital experiences? In this episode, to learn more about this theme, we interact with Nitin Sethi, SVP, Chief Digital Officer, Consumer Businesses at Adani Group. With over two decades of experience in Digital Transformation, Product Design & User Experience and a diversified portfolio including e-commerce, Real Estate, Education, Travel, Finance, & more, he holds expertise in User Experience Design, Design Strategy, Information Architecture, Interaction Design and much more. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Design for Growth and Goodness." You can connect with Nitin on Twitter @nitinsethi80. Don't forget to subscribe to our show and share your comments on [e-mail]