Designing Beyond Frameworks with Ashok Shetty

Avantika Designeering Series

A deep understanding of the user base is required for creating an inclusive solution that also simplifies the customer's lifestyle. With an in-depth knowledge of the ecosystem and the context of use, designers can create seamless and unified experiences that are immersive and innovative while also being inclusive. These solutions help in improving the lifestyle of the user, which later leads to customer satisfaction. So how can designers create inclusive and seamless solutions for diverse user contexts and ecosystems?

To know more about this theme, in this episode, we interact with Ashok Shetty, Vice President and Head of UX Design Studio at HDFC Bank. With over 20 years of experience defining the product vision, building design teams, and establishing best practices in UX and UI, he holds expertise in design strategy for the ecosystem, and omnichannel, user research, interaction design, human-centred design, design-thinking methods, and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Designing Beyond Frameworks.” You can connect with Ashok on LinkedIn. Don't forget to subscribe to our show and share your comments on [e-mail]