How TikTok is failing the music industry

AVA LIVE RADIO Music

If you were wondering how marketers were leveraging the promotional tools on TikTok to lunch a song you will want to hear this episode. The music industries love affair with TikTok is dying quickly. Some say it’s going away just as fast as it came. After only three years of being a leader in the music industry for launching a new single, the app is losing its lustre and the music industry is heading elsewhere. Jacqueline Jax gives you the rundown on the story from Billboard