Automotive OTT: Navigating New Roads In Car Dealership Marketing

Automotive Alchemy

Get on the road to revolutionizing automotive dealership advertising with Jeff Clark of Dealer Alchemist, who joins the podcast to explore the merging lanes of OTT media and car sales. Get ready to unlock the secrets of harnessing streaming platforms and Connected TV for precise, effective marketing strategies that resonate with today's 'cord cutters.' Jeff brings his seasoned perspective to the table, highlighting the importance of personalized messaging and the potential for targeted ads to drive actual sales over traditional vanity metrics like CPM.
Listen closely as we navigate the often-overlooked opportunities and pitfalls within the OTT/CTV landscape. We tackle the challenge of marketing fraud head-on, discussing the importance of smart investment and a commitment to media that yields verifiable results. Jeff's insights and personal experiences shine a light on the importance of consultative dialogue with dealers, ensuring that advertising budgets are not only spent wisely but are fully optimized to engage the modern consumer effectively.
Our journey through automotive marketing doesn't end at the local dealership; we also cast a line into the future of advertising technology. From the unique regional nuances in consumer behavior to the strategic timing and placement of ads, we dissect the dynamic nature of today's market. With Jeff's expertise, we chart the course for embracing new technologies, setting aside budgets for experimental marketing, and the continuous evolution of digital advertising. Fasten your seatbelts for an episode that promises to drive your dealership's marketing strategy into the fast lane.

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1. Importance of OTT in Automotive Industry (00:00:00)

2. Utilizing OTT for Targeted Marketing (00:11:34)

3. Navigating Fraud in Marketing Strategies (00:24:26)

4. Digital Advertising Strategy and Measurement (00:33:56)

5. Regional Differences in Automotive Marketing (00:46:02)

6. Future of Automotive Marketing Technology (00:56:35)

7. Digital Marketing Trends in Automotive (01:01:05)