Leveraging Expert Collaboration & TikTok with Kathy at Flex-Line Automation & Ed from HARTING (Automate 2024)

Automation Ladies

Ali and Nikki sit down with Kathy Rinne, the Conveyor Cougar from Flex-Line Automation, and Ed Garstkiewicz, Sr. Industry Segment Manager of Automation and Robotics from HARTING.
They touch on how in the ever-evolving landscape of industrial automation and marketing, collaborating with experts is more important than ever.
And ever wondered how a 12-year-old can transform a Gen Xer's approach to B2B marketing? Kathy shares how their TikTok skyrocketed Flex-Line Automation's web traffic by a whopping 300%!

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Co-Hosts are Alicia Gilpin Director of Engineering at Process and Controls Engineering LLC, Nikki Gonzales Head of Partnerships at Quotebeam, and Courtney Fernandez Robot Master at FAST One Solutions.
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Audio Editing by Laura Marsilio | Music by ...

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1. Collaboration in Automation Industry (00:00:00)

2. Marketing Strategies and Connectivity Innovation (00:13:45)