How Authors And Publishers Build Buzz With Early Reviews: NetGalley Demystified

Player FM - Internet Radio Done Right

เพิ่มแล้วเมื่อ thirty-five สัปดาห์ที่ผ่านมา

เนื้อหาจัดทำโดย Allison Lane เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Allison Lane หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Author's Edge « »
How Authors and Publishers Build Buzz with Early Reviews: NetGalley Demystified | Ep. 26

ประมาณหนึ่งปีที่แล้ว 51:32

แบ่งปัน

MP3•หน้าโฮมของตอน

Send me a text!

In this episode of The Author's Edge, host Allison Lane sits down with Katie Versluis and Darcy Piedmonte from NetGalley to demystify how authors and publishers can leverage early reviews to build buzz and drive book success. Whether you’re gearing up for a big launch or looking to revitalize your backlist, this conversation will give you actionable strategies to connect with the right readers and make a lasting impression.

What You’ll Learn in This Episode:

Why Early Reviews Matter: Discover how early reviews can elevate your book's visibility and credibility with readers and retailers.
The Power of Micro-Influencers: Learn why smaller, niche reviewers are as valuable as major influencers in driving word-of-mouth buzz.
NetGalley 101: A beginner-friendly breakdown of how the platform works for authors and publishers alike.
Success Stories: Hear real-life examples of how authors used early feedback to refine their books and boost pre-launch momentum.
Trends in Book Reviews: Insights into what’s working now in the world of book reviews, from TikTok-style reactions to deep-dive critiques.
Practical Tools for Authors: How to use NetGalley widgets, QR codes, and reviewer feedback to enhance your book marketing strategy.

Episode Highlights:

[00:02:20] Katie and Darcy explain what NetGalley is and how it connects authors, publishers, and readers.
[00:04:45] The surprising role of micro-influencers and why small voices matter in the book world.
[00:09:10] How early reviews on platforms like NetGalley can help you shape your book’s launch strategy.
[00:17:30] Case study: How one debut author gained over 400 reviews and built a loyal audience.
[00:23:00] Timing your NetGalley listing: Why three to six months pre-publication is the sweet spot.
[00:37:15] Tips for debut authors: Rolling up your sleeves and making the most of NetGalley’s tools.
[00:44:10] Allison’s advice for treating your book like a product and stepping into the marketer’s role.

Resources mentioned:

Website: NetGalley: https://www.netgalley.com
Blog: NetGalley Insights: https://bookish.netgalley.com/category/must-reads/
“Yes Chef” by Waitlyn Andrews: https://a.co/d/4fd9UwG

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

56 ตอน

#Careers #Books #Arts #Business #Allison Lane #Authors #Publishing #Nonfiction #Speaker #Build Platform #Marketing #Thought Leaders #Agent #Personal Brand

How Authors and Publishers Build Buzz with Early Reviews: NetGalley Demystified | Ep. 26

Author's Edge

published ประมาณหนึ่งปีที่แล้ว

แบ่งปัน

MP3•หน้าโฮมของตอน

Send me a text!

What You’ll Learn in This Episode:

Why Early Reviews Matter: Discover how early reviews can elevate your book's visibility and credibility with readers and retailers.
The Power of Micro-Influencers: Learn why smaller, niche reviewers are as valuable as major influencers in driving word-of-mouth buzz.
NetGalley 101: A beginner-friendly breakdown of how the platform works for authors and publishers alike.
Success Stories: Hear real-life examples of how authors used early feedback to refine their books and boost pre-launch momentum.
Trends in Book Reviews: Insights into what’s working now in the world of book reviews, from TikTok-style reactions to deep-dive critiques.
Practical Tools for Authors: How to use NetGalley widgets, QR codes, and reviewer feedback to enhance your book marketing strategy.

Episode Highlights:

[00:02:20] Katie and Darcy explain what NetGalley is and how it connects authors, publishers, and readers.
[00:04:45] The surprising role of micro-influencers and why small voices matter in the book world.
[00:09:10] How early reviews on platforms like NetGalley can help you shape your book’s launch strategy.
[00:17:30] Case study: How one debut author gained over 400 reviews and built a loyal audience.
[00:23:00] Timing your NetGalley listing: Why three to six months pre-publication is the sweet spot.
[00:37:15] Tips for debut authors: Rolling up your sleeves and making the most of NetGalley’s tools.
[00:44:10] Allison’s advice for treating your book like a product and stepping into the marketer’s role.

Resources mentioned:

Website: NetGalley: https://www.netgalley.com
Blog: NetGalley Insights: https://bookish.netgalley.com/category/must-reads/
“Yes Chef” by Waitlyn Andrews: https://a.co/d/4fd9UwG

Rate, Review, & Follow The Author’s Edge

Here’s how:

Click here, scroll to the bottom, and tap to rate with five stars.
Select “Write a Review” and tell me what you loved most about the episode!

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

56 ตอน

#Careers #Books #Arts #Business #Allison Lane #Authors #Publishing #Nonfiction #Speaker #Build Platform #Marketing #Thought Leaders #Agent #Personal Brand

ทุกตอน

1
How to Build a Million-Dollar Business with Ann Carden | Ep. 55 46:35

6 วันที่แล้ว46:35

46:35

Send me a text! What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger? Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you think about book promotion strategies and author visibility. It’s not just about selling more books, it’s about expanding your reach and turning your book into a brand. Ann Carden is a business strategist and founder of Expert in You®, helping authors and experts scale with high-end strategies and standout positioning. Press play to learn how to turn your book into a business and reach more of the people you’re meant to serve. What You’ll Learn Why the book launch is just a milestone, not the destination. How to create a strategy beyond “just sell the book.” The key to positioning yourself as a high-value expert. Resources Mentioned Ann Carden’s website: annlcarden.com LinkedIn Learning Course: Think Bigger About Your Career by Allison Lane : Allison Lane’s tech stack and marketing resources: https://www.lanelit.com/tech Book Recommendation: Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not! by Robert Kiyosaki - https://bookshop.org/a/55773/9781612681139 Gap in the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan - https://bookshop.org/a/55773/9781401964368 The Slight Edge: Turning Simple Disciplines Into Massive Success and Happiness by Jeff Olson - https://bookshop.org/a/55773/9781626340466 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan with Benjamin Hardy - https://bookshop.org/a/55773/9781401969950 Timestamps [03:08] Why your book needs a strategy (and what most authors miss). [09:26] How to use your book to book paid speaking gigs. [14:37] Positioning: The secret to standing out online. [20:32] The most effective book marketing strategies right now. [30:52] Why getting help is the ultimate fast-track. Tune in. https://www.youtube.com/wat Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
How We Overcome Self-Doubt with Dr. Tara Cousineau | Ep. 54 42:49

13 วันที่แล้ว42:49

42:49

Send me a text! Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into the world, especially when it comes to publishing a book. Allison Lane sits down with Dr. Tara Cousineau , clinical psychologist and author of " The Perfectionist Dilemma ," to discuss how perfectionism holds authors back and what you can do to finally take action. If you’ve been procrastinating on writing, launching, or marketing your book, this conversation will give you the mindset shifts you need. Press play now and take the first step toward writing with confidence. What You’ll Learn in This Episode: The biggest mistakes high-achieving authors make when it comes to writing and publishing. Why perfectionism sabotages book launches and how to break the cycle. The mindset shift that will help you finally start (and finish) your book. Resources Mentioned: Website: https://www.taracousineau.com/ Book Site: https://perfectionistsdilemma.com/ LinkedIn: https://www.linkedin.com/in/taracousineau/ Instagram: https://www.instagram.com/tara_cousineau/ Dr. Tara’s Substack: https://taracousphd.substack.com/ The Next Chapter Network: https://www.lanelit.com/nextchapter Book Recommendation: Dr. Tara’s Book - The Perfectionist Dilemma: Learn the Art of Self-Compassion and Become a Happy Achiever : https://bookshop.org/a/55773/9781639109463 Weyward: A Novel by Emilia Hart: https://bookshop.org/a/55773/9781250842725 Timestamps: [00:04:04] – Why high-achieving authors struggle with self-doubt and procrastination? [00:09:26] – The hidden connection between perfectionism and fear of writing. [00:17:12] – How to stop waiting for the “perfect time” to write your book. [00:26:38] – The power of self-compassion in overcoming creative roadblocks. [00:34:28] – A simple mindset shift to help you finish and launch your book confidently. Ready to stop overthinking and start writing? Hit play now. https://ww Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
Focus vs. FOMO: The Key to Marketing Without Burnout | Ep. 53 27:03

18 วันที่แล้ว27:03

27:03

Send me a text! Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth. Allison Lane tackles “ Focus vs. FOMO ,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion . She’s sharing her exact approach to showing up in the right places, repurposing content, and leveraging AI tools to work smarter, not harder. If you’re ready to reclaim your time while still making an impact, this episode is for you. 🎧 Hit play now and let’s get into it. What You’ll Learn: How to identify the right platforms for your audience (and where to stop wasting time). The biggest time sucks in book marketing and how to eliminate them. How to use AI tools strategically to repurpose content and streamline your workflow. Resources Mentioned: Allison’s Free Tech Stack Pack: https://www.lanelit.com/tech Bestseller Launch School: lanelit.com/bestseller Hopper HQ (Social media scheduler): https://www.hopperhq.com/?via=allison Canva for Templates: https://partner.canva.com/c/3658167/647168/10068 Connect with me on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ Timestamps: [00:02:12] – Why “being everywhere” is a myth and what to focus on instead. [00:04:27] – How I use AI to organize my content (in 15 seconds). [00:08:06] – Why too many Facebook groups are draining your time. [00:14:35] – The two biggest time vampires killing your book marketing efficiency. [00:18:53] – How I structure my week with Prep, Do, and Free Days. If this episode gave you clarity, take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who need these insights. If you know a writer who’s overwhelmed by marketing, share this episode with them. https://www.youtube.com/watch?v=gX77FwRoS3A Want your question answered in an upcoming episode? Send me a text from the podcast description. Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
Google Analytics: How to Know What’s Working with Philippa Gamse | Ep. 52 54:38

19 วันที่แล้ว54:38

54:38

Send me a text! Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone. Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mistakes authors make with their websites and how to fix them. You’ll learn how to turn your website into a powerful tool that attracts readers, grows your platform, and sells more books, all without becoming a tech expert. Tune in now to make your website work smarter, not harder. What You’ll Learn: The #1 mistake authors make with their websites (and how to fix it). How to track and understand your website analytics without feeling overwhelmed. The simple tweaks that can turn website visitors into book buyers. Resources Mentioned: Connect with Philippa Gamse: https://websitesthatwin.com/offer/ Google Search Console: https://analytics.google.com Get Allison’s free Essential Author Bio Package + free guide + video training: lanelit.com/package Book Reco: Nexus: A Brief History of Information Networks from the Stone Age to AI by Yuval Noah Harari: https://bookshop.org/a/55773/9780593734223 Timestamps: [02:10] The website mistake most authors don’t realize they’re making [10:30] Why analytics matter (and how to track what works) [18:45] Quick website fixes that make a big impact Enjoyed this episode? Take a moment to rate and review The Author’s Edge . Your support helps us bring more expert insights to help you grow your author career. And don’t forget to share this episode with a fellow author who needs website help. Tune in now. https://www.youtube.com/watch?v=rh0UKrFLIBs Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
3 Simple SEO Strategies to Make Your Author’s Website More Visible | Ep. 51 18:50

25 วันที่แล้ว18:50

18:50

Send me a text! Want More Readers to Find Your Website? Start Here. Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost in the weeds of tech and SEO. You'll learn the easiest ways to optimize your site, from choosing the right all-in-one platform to hiring an affordable SEO expert (without breaking the bank). Plus, she shares her favorite FREE tools that take the guesswork out of keyword research so your audience can find you faster. If SEO has felt overwhelming, this episode is your shortcut to making it work fast. Tune in now. What You’ll Learn: The easiest website builders with built-in SEO features (zero coding required). How to find and hire an SEO expert for under $50 to optimize your site. Free tools that show exactly what your audience is searching for. Resources Mentioned: Kajabi – Allison’s Website Builder: https://app.kajabi.com/r/XHNMfLXC Fiverr – Affordable SEO Experts https://www.fiverr.com/ Google's ‘People Also Ask’ Section: https://www.google.com/ Keywords Everywhere – Free Chrome Extension: https://www.keywordseverywhere.com/ Timestamps: 00:02:12 – The #1 mistake authors make with their websites. 00:05:39 – Why I switched to Kajabi (and why it might be right for you). 00:09:56 – How an SEO expert on Fiverr fixed my website in 24 hours. 00:12:09 – Google’s free SEO hack: ‘People Also Ask.’ 00:14:12 – The one tool that helps you find the best keywords instantly. Love this episode? Help more authors find it. Leave a review on Apple Podcasts or Spotify. Share it on social media and tag me @AllisonLaneLit. Subscribe so you never miss an episode. https://www.youtube.com/watch?v=5Q3t-1yyMsg Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
AI & Outsourcing: 5 Ways to Streamline Your Marketing with Jen Lehner | Ep. 50 50:59

27 วันที่แล้ว50:59

50:59

Send me a text! Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants. Whether you’re an author, speaker, or business leader looking to grow your audience without burning out, this episode will help you work smarter, not harder, so you can focus on what you do best. Tune in to learn how to market your book in a way that fits your strengths and lifestyle. What You’ll Learn: How to hire the right virtual assistant and delegate like a pro. The AI tools that can handle tasks for you. Why short-form video is key for brand growth. Outdated marketing tactics that just don’t work anymore. Resources Mentioned: Connect with Jen Lehner: https://jenlehner.com The Front Row Podcast for Entrepreneurs: https://jenlehner.com/podcast Jen’s VA Hiring Program: https://www.jensprograms.com/work-with-me App Sumo for business tools: https://appsumo.com/ AI Tools Mentioned: Notebook LM , Google AI Studio , ChatGPT , Claude Recommended Books: Mel Robbins' book “The Let Them Theory” A Life-Changing Tool That Millions of People Can't Stop Talking About: https://bookshop.org/a/55773/9781401971366 A Gentleman in Moscow by Amor Towles: https://bookshop.org/a/55773/9780143110439 Table for Two by Amor Towles: https://bookshop.org/a/55773/9780593296370 Timestamps: [00:02:04] The biggest branding mistake most authors make. [00:07:43] Why you shouldn’t try to do everything yourself. [00:15:30] The easiest way to create 25 social media posts in one hour. [00:22:18] How AI tools can revolutionize your book marketing. [00:34:38] The once-popular marketing tactic that no longer works. Don’t forget to share this episode with a fellow writer who could use some book marketing inspiration. Tune in now. https://www.youtube.com/watch?v=0tIfZmxchM0 Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
SEO for Authors: Choosing the Right Website Name for Visibility | Ep. 49 18:41

5 weeksที่แล้ว18:41

18:41

Send me a text! Is Your Author Website Helping or Hurting Your Discoverability? If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you? Allison Lane breaks it all down so you can make an informed decision and build a website that works for your long-term success. Join her as she shares practical, no-nonsense tips for choosing a website name that enhances your credibility, improves your search rankings, and grows with your writing career. Whether you're just starting out or rebranding, this episode will save you time, headaches, and costly mistakes. Hit play now to learn how to set up your author's website for long-term visibility and success. What You’ll Learn: How search engines rank author websites, and why your domain name matters. The pros and cons of using your name vs. a mission-driven URL. Simple SEO strategies to help readers find your website, no matter what you write Resources Mentioned: Allison Lane’s website: LaneLit.com SEO guide for authors: SEO Starter Guide - https://developers.google.com/search/docs/beginner/seo-starter-guide Domain registration site: Namecheap - https://www.namecheap.com or GoDaddy - https://www.godaddy.com/ Timestamps: [00:01:18] – Should your website name reflect your personal brand or mission? [00:03:04] – SEO basics: How search engines rank author websites [00:06:28] – Why your website name doesn’t need all your keywords [00:09:14] – How to structure your site for long-term growth [00:12:38] – Using metadata and headlines to improve SEO [00:15:48] – Next steps: How to optimize your site without tech overwhelm If this episode helped you, please take a minute to rate, review, and subscribe on your favorite podcast app. Your support helps us reach more authors like you. And don’t forget to share this episode with a fellow writer who needs it. Tag me on Instagram @allisonlanelit and let me know your biggest takeaway. Watch the full episode on YouTube: https://www.youtube.com/watch?v=FJVNVvvXnew Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
How to Make Your Book Go Bigger: Insider Secrets with Dr. Mara Einstein | Ep. 48 32:44

5 weeksที่แล้ว32:44

32:44

Send me a text! Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing. Allison Lane sat down with Dr. Mara Einstein , a marketing expert, former MTV executive, and author of “Hoodwinked: How Marketers Use the Same Tactics as Cults,” exposing the hidden strategies brands use to influence consumers. As a professor, speaker, and media commentator, she helps people recognize and protect themselves from deceptive marketing tactics. She reveals how big brands use cult-like tactics to influence consumers and how authors can apply similar strategies to grow their platforms. If you’re looking to increase visibility, attract the right readers, and build a lasting brand, this episode is packed with must-know insights. 🎧 Tune in now to transform your book marketing strategy. What You’ll Learn: The biggest mistake authors make when trying to build their platform. Why traditional publishers look for more than just a great book, and how to meet their expectations. How to develop a personal brand that makes you unforgettable. Resources Mentioned: Dr. Mara Einstein’s Book: Hoodwinked: How Marketers Use the Same Tactics as Cults https://bookshop.org/a/55773/9781493086153 Follow Dr. Mara on TikTok : https://www.tiktok.com/@drmaraeinstein Allison’s Free Annual Content Calendar : https://www.lanelit.com/content Timestamps [00:03:06] The #1 mistake authors make when marketing their books. [00:12:23] The influencer strategy that’s changing book promotion. [00:19:32] The branding shift that changed everything for Dr. Mara. [00:26:05] How she gained 25K TikTok followers in six months. If you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge . Your support helps us bring more expert advice to authors like you. Have questions or insights? Email me at allison@lanelit.com . Let’s keep the conversation going. Tune in now. https://www.youtube.com/watch?v=lp5vMSvXbdg Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
Do You Really Need a Publicist for Your Book? | Ep. 47 13:56

6 weeksที่แล้ว13:56

13:56

Send me a text! Does hiring a publicist guarantee book sales? If you’ve ever wondered what the difference is between marketing and publicity... and whether you need both... this episode is for you. Many authors assume their publisher will handle book promotion, but the truth is, “you are your best marketer.” If you want to launch your book successfully and get the visibility it deserves, this episode is packed with must-know insights. Host Allison Lane breaks down what a publicist actually does, when you might need one, and why marketing is the umbrella under which all book promotion strategies fall. Learn how to take control of your marketing and set yourself up for long-term success. 🎧 Listen now and take charge of your book’s success. What You’ll Learn: The key differences between a publicist and a marketer (and why it matters for your book). 3 essential marketing decisions you need to make before hiring a publicist. Why publicity alone won’t sell your book... and what to focus on instead. Resources Mentioned: Free guide: “3 Steps to Your Successful Book Launch” https://www.lanelit.com/launch Join Bestseller Launch School → https://www.lanelit.com/bestseller-waitlist Send Your Questions for the Next Episode. → Click the link in the episode description. Have a question or request? Email me at allison@lanelit.com Timestamps: 01:36 – Who’s responsible for marketing your book? (Spoiler: It’s you!) 02:49 – What does a publicist actually do? 05:53 – What a publicist won’t do for you (and why it matters). 07:55 – 3 steps to DIY your own publicity before hiring a pro. 09:40 – The biggest mistake authors make with PR... and how to fix it Share this episode with an author friend who needs a visibility boost. Let’s get more books into the hands of the right readers. https://www.youtube.com/watch?v=1vqrhpTJ_dI Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
How to Build a Successful Podcast & Writing Community with Mike Oppenheim | Ep. 46 35:42

6 weeksที่แล้ว35:42

35:42

Send me a text! Ever wondered what it really takes to start and grow a successful podcast? Or how to build an engaged writing community that actually supports your creative work? Allison Lane sits down with Mike Oppenheim, novelist, musician, and host of “ Coffin Talk ,” a podcast in the top 3% of all Apple podcasts globally. Mike shares hard-earned insights on launching a podcast, running a thriving Substack, and leading writing workshops that help authors improve their craft. They dive into the biggest mistakes new podcasters make, why consistency is king, and how to create a sustainable content strategy—without burning out. If you’ve been thinking about starting a podcast, building a newsletter, or finding your ideal readers, this episode is packed with actionable strategies. Hit play now. What You’ll Learn: The #1 mistake new podcasters make—and how to stay consistent without burnout. How to build an engaged writing community through workshops, Substack, and podcasting. Why video is changing podcasting—and whether you should make the switch. Resources Mentioned: Mike Oppenheim’s Substack: mikeyopp.substack.com Coffin Talk Podcast: https://podcasts.apple.com/us/podcast/coffin-talk/id1551574282 Book Recommendation: East of Eden by John Steinbeck https://bookshop.org/a/55773/9780140186390 Attend Allison’s free Compassionate Critiques event series: lanelit.com/cc Connect with Allison on Instagram: @allisonlanelit Timestamps: [00:02:44] The biggest mistake new podcasters make (and how to fix it). [00:05:53] What surprised Mike the most about launching a successful podcast? [00:11:52] Why video podcasting is the next big shift—and how to adapt. [00:18:35] How to give (and receive) better feedback in writing workshops. [00:24:10] Should you start a Substack? Here’s what you need to know. [00:30:21] The truth about writing, fame, and success—what every author needs to hear. If you loved this episode, help us reach more authors and creatives by rating & reviewing The Author’s Edge on Apple Podcasts. Your support makes all the difference And don’t forget to share this episode with a friend who’s thinking about starting a podcast or growing their writing platform. https://www.youtube.com/watch?v=joJDgi5aGZA Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
The Right Way to Offer Free Content on Your Website | Ep. 45 9:24

7 weeksที่แล้ว9:24

9:24

Send me a text! Should you give away free content on your website, or should readers enter their email to access it? Many authors struggle with this decision. Allison Lane explains why collecting emails isn’t just about growing a list—it’s about delivering value in a way that builds trust and engagement. You’ll learn the best way to offer free resources so that readers actually use them, stay connected with you, and take the next step toward buying your book or working with you. What You’ll Learn: ✅ The biggest myth about free content (and why it’s misleading) ✅ How to design an opt-in page that converts without overwhelming readers ✅ Why delivering freebies by email increases engagement and trust Resources Mentioned: Your Bio Package Guide: https://www.lanelit.com/package Free Author Branding Checklist: https://www.lanelit.com/checklist2 Have a question? Email Allison at allison@lanelit.com Timestamps: [00:01:09] What does it mean to require an email for free content? [00:03:13] Why readers engage more when content is emailed instead of instantly available [00:06:25] The best way to create a sign-up page that encourages downloads Enjoyed this episode? Take a moment to rate, review, and share the Author’s Edge podcast with fellow authors. Your support helps us bring more actionable strategies to help you succeed. Got a question for our next Q&A? Click the "Send Me a Text" link at the top of the show notes. Tune in now to discover the best strategy for your author platform. https://www.youtube.com/watch?v=ezgZ6EoW_R0 Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
The Secret Formula for Crafting a Brand Statement That Sells Your Book with Kris Jones | Ep. 44 37:14

7 weeksที่แล้ว37:14

37:14

Send me a text! Are you an author trying to figure out how to market your book and position yourself as a leader in your genre? Allison Lane sits with Kris Jones, a StoryBrand-certified guide and expert copywriter, and shares the exact steps you need to take to clarify your message, make your book irresistible, and get noticed in today’s crowded market. Whether you're an aspiring author or a published one, these actionable strategies will ensure that your brand not only stands out but also resonates with the readers you want to connect with. Ready to take control of your author journey? Let’s dive into the episode and unlock the secrets to building a brand that works for you. What You’ll Learn: The #1 mistake authors make when pitching their books—and how to fix it. How to craft a clear, compelling brand statement that attracts readers. The secret to positioning yourself as the go-to expert in your genre. Resources Mentioned: StoryBrand by Donald Miller : Clarify Your Message So Customers Will Listen. https://bookshop.org/a/55773/9781400248872 RedDoorDesigns.com : Kris Jones’ expert services for author branding. From Click to Client by Kris Jones : How to Easily Create a Story-Driven Website that Turns Visitors into Clients. https://www.reddoordesigns.com/book Free Video & Worksheet for Author Branding : Download Kris’s free resource to help you craft your concise brand statement. https://www.reddoordesigns.com/profit-stories Timestamps: [00:02:00] — The biggest mistake authors make in building their personal brand? [00:05:30] — How to craft your 2-sentence book pitch that hooks your audience. [00:15:00] — Why a clear brand statement is your key to success. [00:20:00] — The importance of embracing the "guide" role in your author story. If you found today's episode valuable, don't forget to rate and review the podcast. Your support helps us reach more authors and experts who need these actionable tips to grow their brands. If you know someone who could benefit from this episode, share it with them today. " People need to hear your story and it deserves to be told and it deserves to be heard." - Kris Jones Tune in now. https://www.youtube.com/watch?v=E7FJ22OgKec Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
How Often Should You Email Your List? The Strategy Authors Need | Ep. 43 9:38

8 weeksที่แล้ว9:38

9:38

Send me a text! Are you sending too many emails—or not enough? If you’ve ever wondered how often to email your list and what to include, this episode is your guide. Host Allison Lane breaks down the perfect email strategy for authors, showing you how to stay top-of-mind without overwhelming people. If you’re ready to make your emails work for you (and not just be another thing on your to-do list), hit play now >>> What You’ll Learn: The ideal email frequency to keep your audience engaged. The one thing every author email should include (but most forget). How to make your readers want to click your links (without feeling salesy). Resources Mentioned: Connect with Allison Lane: https://www.instagram.com/allisonlanelit/ Timestamps: [00:02:51] — Why a “mishmash” newsletter is killing your engagement. [00:03:17] — The real reason you should include your link 3 times in every email. [00:06:11] — The mistake authors make with freebies (and how to fix it). If this episode helped you, let us know! Your reviews help more authors find The Author’s Edge . Leave a review, share this episode, and let’s grow together. You can also listen on YouTube: https://www.youtube.com/watch?v=SbZl0EwdsEg Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
Pricing, Publicity & Productivity: The Author’s Guide to Selling More Books from Miriam Schulman | Ep. 42 47:51

8 weeksที่แล้ว47:51

47:51

Send me a text! “Successful people do what unsuccessful people are unwilling to do.” – Miriam Schulman Are you struggling to sell your book or grow your audience beyond social media? In this episode, Allison Lane sits with bestselling author and creative entrepreneur, Miriam Schulman to reveal a powerful 5-part business framework that applies to authors and creatives alike. Learn how to price, promote, and prospect for book sales without relying on traditional marketing tactics. If you're an author who wants to get published, launch your book successfully, and increase visibility, this conversation is packed with actionable strategies you don’t want to miss! 🎧 Hit play now and start making your book a success! What You’ll Learn in This Episode: The 5-Part Framework helps authors sell more books without social media burnout. Why email marketing beats social media for building an engaged audience and increasing book sales. How to confidently promote your book without feeling pushy or overwhelmed. Resources Mentioned in This Episode: Miriam Schulman’s Book: Artpreneur - https://bookshop.org/a/55773/9781400235148 Miriam’s Podcast: The Inspiration Place - https://www.schulmanart.com/podcast/ Get Miriam’s Free Gift: Leave a verified Amazon review for Artpreneur and send a screenshot to miriam@theinspirationplace.net to receive her agent query letter! https://www.schulmanart.com/artpreneur-book-bonuses/ Follow Miriam on Instagram: @schulmanart Timestamps: [00:05:00] – How Miriam Schulman transitioned from artist to bestselling author [00:14:30] – The biggest mistake authors make in marketing their book [00:26:00] – Why email marketing is more powerful than social media for book sales [00:38:00] – How to shift your mindset and start seeing success in book promotion [00:41:00] – Exclusive freebie: Get Miriam’s exact agent query letter Ready to make your book a success? Listen now & take action! https://www.youtube.com/watch?v=qzPIMQQQhMI 🎧 Register here for the FREE Masterclass "Book Marketing that Works" at lanelit.com/class Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

1
How to Choose the Perfect Email & Domain for Your Author Brand | Ep. 41 9:33

9 weeksที่แล้ว9:33

9:33

Send me a text! Should your author's email match your book title? Or is it better to use your name? The right choice can impact your author's brand, book visibility, and marketing success. In this episode of The Author’s Edge , Allison Lane breaks down the email and domain strategies every author should know—so you can avoid common mistakes and create a professional, memorable online presence. If you're launching a book, growing your author platform, or just starting your writing career, this episode is packed with actionable insights to help you make the best choice. Tune in now to set up your author brand for long-term success. 🎧 Hit play now to discover the best domain and email strategy for your author career. What You’ll Learn: Whether your author email should match your book title or your name. How to set up multiple domains without complicating your branding. The biggest mistake authors make when choosing a domain (and how to avoid it). Resources Mentioned: Buy your domain on Squarespace: https://www.squarespace.com/ Google Workspace for email hosting: https://domains.google/ Need book marketing tips? Check out Allison Lane’s website: https://www.lanelit.com/ Ask Allison a question: Email her at allison@lanelit.com 📢 Don’t miss this episode packed with expert tips on choosing the right email and domain for your author brand! Listen to this episode on YouTube: https://youtu.be/_0VSF5vhCDQ?feature=shared Timestamps Highlight: [00:03:00] – Should you buy a domain for your book title? Here’s the answer [00:03:51] – How to use a book title domain as a vanity URL that redirects to your main website. [00:04:26] – The biggest mistake authors make when choosing a domain—and how to avoid it. [00:05:19] – Where to buy your domain and what to expect in terms of cost. [00:06:03] – Final advice: Your domain is your online home—make sure readers can find you. Rate, Review, & Follow The Author’s Edge “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully. Here’s how: Click here, scroll to the bottom, and tap to rate with five stars. Select “Write a Review” and tell me what you loved most about the episode! And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now. LinkedIn @allisonlanelit Facebook @allisonlanelit 🔔 Subscribe for more tips and insights on writing and publishing! 👍 Like, comment, and share this video if you found it helpful!…

ขอต้อนรับสู่ Player FM!

Player FM กำลังหาเว็บ

เปิดฟังกว่า 500+ หัวข้อ

พอดคาสต์ที่ควรค่าแก่การฟัง

Author's Edge « »
How Authors and Publishers Build Buzz with Early Reviews: NetGalley Demystified | Ep. 26

How Authors and Publishers Build Buzz with Early Reviews: NetGalley Demystified | Ep. 26

พอดคาสต์ที่ควรค่าแก่การฟัง

ทุกตอน

1
How to Build a Million-Dollar Business with Ann Carden | Ep. 55 46:35

1
How We Overcome Self-Doubt with Dr. Tara Cousineau | Ep. 54 42:49

1
Focus vs. FOMO: The Key to Marketing Without Burnout | Ep. 53 27:03

1
Google Analytics: How to Know What’s Working with Philippa Gamse | Ep. 52 54:38

1
3 Simple SEO Strategies to Make Your Author’s Website More Visible | Ep. 51 18:50

1
AI & Outsourcing: 5 Ways to Streamline Your Marketing with Jen Lehner | Ep. 50 50:59

1
SEO for Authors: Choosing the Right Website Name for Visibility | Ep. 49 18:41

1
How to Make Your Book Go Bigger: Insider Secrets with Dr. Mara Einstein | Ep. 48 32:44

1
Do You Really Need a Publicist for Your Book? | Ep. 47 13:56

1
How to Build a Successful Podcast & Writing Community with Mike Oppenheim | Ep. 46 35:42

1
The Right Way to Offer Free Content on Your Website | Ep. 45 9:24

1
The Secret Formula for Crafting a Brand Statement That Sells Your Book with Kris Jones | Ep. 44 37:14

1
How Often Should You Email Your List? The Strategy Authors Need | Ep. 43 9:38

1
Pricing, Publicity & Productivity: The Author’s Guide to Selling More Books from Miriam Schulman | Ep. 42 47:51

1
How to Choose the Perfect Email & Domain for Your Author Brand | Ep. 41 9:33

ขอต้อนรับสู่ Player FM!

BAGAIL 8 Set Packing Cubes Luggage Organizer Bags for Travel Accessories-Cream

Apple Watch Series 10 [GPS 46mm case] Smartwatch with Jet Black Aluminium Case with Black Sport Band - M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant

True Classic Mens T-Shirts - Short Sleeve Crew Neck Plain Novelty T Shirt for Men, Pack of 6, Variety, L

Repel Umbrella Windproof Travel Umbrellas for Rain - Easy Auto Open Close, Durable & Compact Umbrella, Strong Fiberglass Frame, Waterproof Canopy - Backpack, Purse, Portable Umbrella for Travel

Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Midnight Ocean Band, One Size (Renewed)

Amazon eGift Card - Amazon Logo (Animated)

Amazon eGift Card - Birthday Candles (Animated)

Amazon eGift Card - Galactic Birthday Balloons

Amazon.com Gift Card for any amount in a Birthday Cake Box Blue

Amazon eGift Card - Galactic Birthday Balloons (Animated)

Amazon eGift Card - Amazon Smile - Blue

Amazon Gift Card - Print - Galactic Birthday Balloons (Print at Home)

2 Pack European Plug Adapter USB C, TESSAN US to Europe Adapter 4 Outlets 3 USB Charger, Type C International Power Adaptor to Italy Spain France Portugal Iceland Germany, Europe Travel Essentials

Amazon eGift Card - Birthday Cupcake (Animated)

พอดคาสต์ที่ควรค่าแก่การฟัง

Author's Edge « » How Authors and Publishers Build Buzz with Early Reviews: NetGalley Demystified | Ep. 26

How Authors and Publishers Build Buzz with Early Reviews: NetGalley Demystified | Ep. 26

พอดคาสต์ที่ควรค่าแก่การฟัง

ขอต้อนรับสู่ Player FM!

BAGAIL 8 Set Packing Cubes Luggage Organizer Bags for Travel Accessories-Cream

Amazon eGift Card - Amazon Logo (Animated)

Amazon eGift Card - Birthday Candles (Animated)

Amazon eGift Card - Galactic Birthday Balloons

คู่มืออ้างอิงด่วน

Author's Edge « »
How Authors and Publishers Build Buzz with Early Reviews: NetGalley Demystified | Ep. 26