Ep. 8: 7 Link in bio apps for driving traffic

Authentic Online Marketing with Ruthie Gray

When you’re setting up your IG profile, you’ll notice a place for a link in bio. You can use this link for several options - your website, your podcast, your newsletter, etc. But, there’s only space for one link, so what do I do then? That’s what we’re covering today as my son & podcast audio engineer and daughter who is my personal virtual assistant join me. We’ve put our heads together and compiled what we feel is the best and most cost conscious options for you to drive traffic from Instagram. Basically, you want to drive traffic to more than one channel if you have different offerings. One of those offerings needs to be a way for followers to get on your newsletter! All this month in September we’re talking about email list building, and all of the options we’re covering today can be used for this. Click below for show notes! https://ruthiegray.mom/ep-8-7-link-in-bio-apps-for-driving-traffic/ Choosing Your Link in Bio Software We have seven options here for a link in bio. So, if you only need to drive traffic to one specific place, you may not be interested in the following options. However, keep an open mind, because I think you're going to see reasons why you might need more than one link. Let's get this conversation started! We have seven options for you. And the first option is... Hayley: Linking directly to your website. Nolan: That's what I do with my business, Indigo Sound. I basically just have the website on my profile, as simple as that sounds. I use the name of my website in my bio. 1. Linking directly to a website But I've actually thought about switching to a link in bio, which is more of what we'll talk about in this episode. Really, all I have is my website. That's kind of my first question of the day is what would you suggest for a link in bio, if at all. H: Well, I have a suggestion. Even if you just have one website, I'm guessing you have multiple pages on that website, right? For some people that might look like an about section, a pricing section, sort of a portfolio section or different other things and something that you can do with certain Link in bio softwares is link directly to those pages. So, instead of someone clicking straight to your website and seeing the whole thing, what you could have is a link in bio that has different buttons for just each of your sections. So as soon as they click your link in bio, on Instagram, they see all those sections, the about section, pricing section, the portfolio or whatever. N: Another question I had too was, do people ever link their other social media platforms into their LinkedIn bio on Instagram? Ruthie: I think sometimes they link Facebook or a Facebook group that they want linked there. YouTube, Twitter, whatever else they're trying to drive their traffic to. A lot of people have a newsletter, so they want to drive traffic there, which is kind of our emphasis on the podcast is getting people off Instagram and onto your newsletter, but there are other reasons to have them click off. R: A lot of times if people land on your website, there is a lot of information there then they kind of freeze up and leave because they don't really know where to go first and it's just a lot of overwhelm. I do want to give another suggestion. If you want to use your own website, your blog or wherever your podcast is hosted. Like mine on my blog, I have a designated page from my blog that said “Instagram links.” I put that link in my bio. Every time I posted an image, I would put that image on that page with the corresponding link to the information. Wherever that was supposed to go, people could just click on that link and then find that information to click on it! So, that's a nice way to drive traffic to your website. Also, if you are interested in getting your page views up through Google analytics and things like that, that really helps.