Ep. 6: 5 Ways to get your content seen on Instagram

Authentic Online Marketing with Ruthie Gray

Friends, let me give you some encouragement today: there are ways to get your content seen without just using Reels! I know the focus is all about Reels on Instagram and I've talked a lot about Reels. You have probable seen that I even have a Reels crash course that shows you shooting my Reels and behind the scenes! Of course, I believe you should use Reels. However, I have some encouragement for you. There is more to life than Reels on Instagram! Speaking of the Reels Crash Course, it's on sale now for only $27! Check it out at the link below! https://christianbloggerscreentimeboundaries.teachable.com/p/reels-training/ Today, I'm sharing five ways to get your content seen. Click below for show notes https://ruthiegray.mom/?p=11700&preview=true Before I share the five ways to get your content seen on Instagram, I just wanted to give you a little pep talk and here it is, keep steady! Keep showing up and delivering value. Don't talk at your people. Talk with your people, listen to what they're saying. Listen to the feedback they give on your content. Invite feedback on your content. That's a biggie. I think people don't realize it is really necessary. Social media is a conversation. Stay steady, decide what days you're going to post and show up on those days and then come back and engage with people. Slow & steady wins the race to getting content seen Remember the story of the Tortoise and the Hare-- slow and steady wins the race. Here are some per instances from my own life. I have posts taking off on Pinterest right now that I wrote seven years ago on my blog. When my kids were leaving home. Those are still taking off. I don't say that to discourage you, but you have to know that things don't take off right away. Not usually. I've been honing and crafting my blog for 10+ years. I've been building my current business of Instagram coaching for three years. This year, the third year, is when it's really taken off. After 14 months of podcasting, I'm finally settling into a rhythm. You can't be the best when you're just starting out. I want to place a reference here, a quote that I shared on Instagram a few weeks back. “No one hits the bullseye with the first arrow .” Lady Sybil Crawley from Downton Abbey said this. I don't know if you're a fan or not, but it's so true. You can't be the best when you're first starting out, but don't let that discourage you, even if you've been at this awhile and you're discouraged and we all do that, we've all been there, but just hear me out. Here are five ways to get your content seen and reach your followers. 5 Ways to get your content seen | Number 1: Feed posts Number one, feed posts are still important. Whether you're posting a Reel, a Live, or an IGTV, make sure that you are posting those to the feed. Most people will see your feed posts before anything else, including Stories. You can't share Stories to your feed, but you can share these other forms of video. So, we'll get to stories in a minute, but the feed is where you draw them in. Stories are where you show behind the scenes. Carousels are still hot! With carousels, try keeping people on your page longer by doing a tutorial, step-by-step, or simply a graphic with a few words. On each graphic, you're kind of drawing the eye along longer. The more engagement the algorithm sees people are having with your post, the more your content gets seen. Number 2: The power of going Live Number two, Live Video is still powerful. Go Live and deliver value! Teach something. Give a juicy tip, do a Q&A with your followers or guest star on a friend’s page and borrow each other's audiences. You will gain followers almost every time you go Live with a colleague or someone who compliments your content. Try using Live video and repurposing it to the feed. That's in the form of an IGTV. So it will stay there forever or as long as you want it to camp o...