Ep. 32: How to choose the right social media thought leader

Authentic Online Marketing with Ruthie Gray

Have you ever wondered how to choose the right social media thought leader to follow? Look no further! Welcome to Episode 32 of Instagram Insider Hacks where today I’ll be discussing with Lisa Yvonne on this very topic. Lisa is the founder of @CoffeeandKeyboardco on Instagram, and she's a friend of mine and Business coach here to share some wisdom with us! (Click below for show notes) https://ruthiegray.mom/social-media-thought-leader/ Lisa Yvonne @coffeeandkeyboardco https://www.instagram.com/coffeeandkeyboardco/ 5-Day Follower Growth Challenge (link to join below) https://www.facebook.com/groups/authenticIGtraining Join my Authentic Instagram Engagement FB group to get all the details! Click image to visit! L: I’ve really enjoyed the Intensive so far. It's been amazing to target my audience, and I'm definitely seeing some traction. The impact that it can have is exciting! I'm seeing a ton of traffic and relationship growth on my blog. I think promoting my blog on Instagram is so much more impactful than Facebook! My audience is just not getting on Facebook. Instagram seems more positive and image driven as well as video driven. I just feel like it's almost like a ray of sunshine in an otherwise noisy world, like you said! How to Choose the Right Social Media Thought Leader Choosing the Right Platform to Find Your Social Media Thought Leader R: People are kind of bailing on Facebook and just not loving the vibe there. It makes me excited that we’re on a platform where we can use video and voice to reach our target audience! Lisa is my business coach and we've known each other for a while. It started with both of us in Elite blog Academy, because my “why” was and is still all about child-rearing and building heart-Focused families. We'll talk a little bit more about how Lisa decided to trust me as a social media thought leader and how that works. First of all, Lisa, I want you to tell us tell us one of your top Lessons Learned--how you got from full-time or part-time to full-time income. L: I looked back and thought about my childhood businesses and realized I’ve been creating business since I was 9 years old. My grandfather gifted me the book “Rich Dad, Poor Dad” and that inspired me. I think the internet exploded awhile back when I was a beta tester for Pinterest so it's been a hot minute. Sitting at home with toddlers around your feet at your kitchen table without having to pay for another college degree felt like Manna From Heaven I was so excited and I began to monetize my websites. I reached a point where I had all these different options in front of me. It was like "I can either have a business like this or like this," and I didn't want to choose. There was this idea like an all-you-can-eat buffet and I could make the perfect plate if I just pulled a little bit from each one. It seems like that's not a bad thing, but the problem is is when you're making a recipe-- and the same is true in business-- you really can’t be choosing from other recipes when the ingredients you need are in one zone. Choosing the Right Leader by Narrowing the Scope I hit a point where I stopped listening to all of the voices and decided to follow that one voice. That's when you and I started connecting because I'd decided to finally explore Instagram! Before that, I had actually followed you for awhile. My biggest lesson is pick one person at a time to listen to in terms of finding the right social media thought leader. Once you've mastered that, then you go to the next one. Same with platforms! Don't try to learn Pinterest, Facebook, and Instagram all at the same time. You won't do well in any one of them that way. R: That's right! That's something I learned early on. One of my mentors is Arabah Joy. We try to meet up every once a year and brainstorm together. She said the same thing!