Revamping Sales Processes: Lessons from the Field with Steffen Hedebrandt Part 2

Attributed - A podcast by Dreamdata

On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault.

In this second part of the interview, Steffen Hedebrandt emphasizes the importance of balancing intuition with rational decision-making and detaching oneself from ideas. They point out that many people struggle with being emotionally attached to their preconceived ideal customer profile, which may not match the actual market.

To overcome this challenge, Steffen suggests a framework where one can use intuition and passion when brainstorming ideas. However, they also emphasize the need to take a step back and detach oneself from those ideas to make rational decisions.

Additionally, they highlight the value of having a diversified team with different ways of thinking. This diversity brings balance and accountability to the decision-making process. They also suggest finding a complementary partner who can balance out one's strengths and weaknesses, allowing for faster scaling without emotional bias.

By combining intuition and rationality, detaching from ideas, and building a diverse team, individuals can make better decisions and avoid being blinded by emotions.

For more episodes go to theSelling SaaS Podcast: https://selling-saas.simplecast.com/episodes

Follow Duane Dufault.on LinkedIn: https://www.linkedin.com/in/duanedufault/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io