You Get What You Give: Sales Enablement With Paty Araiza

Ashley & Katrine's Infinite Revenue Playlist

If you're a seller, you've probably rolled your eyes or huffed and puffed at having to do a sales training at some point during your career (we've all been there).
But according to Paty Araiza, you get what you give when it comes to sales trainings. To have a successful sales enablement program, you need both leadership and individual sellers to invest effort.
Paty is the Sales Enablement Manager at iMatrix, a sales coach, and a brand new founder of her SDR training academy, Ignite Sales Academy. Throughout her sales career, she has been an SDR Team Lead, an SDR Manager, and, now, a Sales Enablement Manager, where she mentors, coaches, and nurtures countless sales professionals at every level to achieve their goals. Most importantly, Paty is a proud mom.
Listen to the full episode to hear Paty's share what it takes to create a successful sales enablement and training program as well as her experience as a woman in revenue.
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