#253: Stephen Yusko (Metalsmith & Sculptor) (pt. 2 of 2)

Arts Entrepreneurship Podcast: Making Art Work

This week on the podcast is part two of our interview with Stephen Yusko. He’s a Cleveland-based artist who creates sculptures, furniture, and vessels, using mixed materials combined with forged, machined, and fabricated steel. Stephen also creates public art and jewelry. He has taught at several schools and universities, including Haystack School of Crafts (ME), Penland School of Crafts (NC), and SUNY Purchase, where he was a Windgate Artist-in-Residence. http://stephenyusko.com/
We explore the intricacies of selling art and pricing strategies. Through his firsthand experience, we learn about the delicate balancing act between perceived and actual value, and the methodical approach he employs to successfully navigate the challenging landscape of selling and pricing his artwork. From sculptures and vessels to the seemingly straightforward world of jewelry, Stephen shares his journey in this exciting and intricate market.
Stephen discusses the importance of time management, resource allocation, and the powerful role social media can play. And yes, we talk about collaboration too, because no or artist is an island, and every successful entrepreneur knows the power of a good partnership. Prepare to garner vital entrepreneurial lessons from Stephen's wealth of experience and insights. This episode is a treasure trove of knowledge for aspiring artists, established creators, or anyone curious about the business side of the art world.

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1. Selling Art and Pricing Strategies (00:00:00)

2. Balancing Time, Resources, and Instagram Presence (00:14:07)

3. Collaboration and Entrepreneurship in the Arts (00:20:19)