269. Mural Money - Branding (chapters 14 & 15)

Artist Academy

I think artists both drastically underutilize while also overly complicate the idea of creating a brand in order to sell art.
Let’s start with the overly complicated idea. Your brand is YOU. It’s not just a font, page header, or logo. It’s your style, personality, and what you can bring to the table in terms of creating. Self-awareness = brand display. I’ll explain more in this episode, but that’s the simple gist of it.
This episode is a section of my book Mural Money on the subject of how to elevate, potentially harm, and take ownership of your brand. I’ll tell stories of how I was able to do all of that (yes, including harm my brand by making poor decisions) in these 2 chapters.
I had to include this part in the book because these were big lessons learned the hard way. Every time I’m introduced to a new artist and I see them do things like dressing inappropriately, constantly showing up late, or doing anything that hurts their brand, I can’t help but think, Noooo it’s so hard to come back from that. So, this is my shoutout to my younger self if that were possible, and anyone new to the idea of being your own boss.
If you liked this sneak peek chapter of my book: Mural Money, then I highly encourage you to get the audio version of the full book with over 15 hours of listening inspiration. I’m currently running a special of just $17 for the audio version at MuralMoney.com that comes with a bunch of extras like my art supply list, pricing guide, recommended book/podcast list, and much more.
I filled this book with tips from my journey of building a profitable mural career, plus I’ve included the best of the best advice from guests I’ve interviewed on this podcast. It’s my most affordable all-in-one book of advice on art+business and if you enjoy listening to me here, I know you’ll enjoy the book too because I read it myself. The book is available on Amazon and Audible, normally for $25, but if you go to MuralMoney.com that’s where you can grab the special $17 deal while it lasts. If you haven’t listened to my book yet, this is your sign to do it!
Anyway, let’s get to it. Let me know what you think of this week’s episode all about creating your brand.
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