September Bicycle Industry Update with Ryan Atkinson

Around the Workstand

September ecommerce metrics show consumers shopping but the typical bike shop not seeing the results online.

• Site traffic remains strong at +7%
• Google search volume for “bike shop” comparable to last year
• Total ecommerce sales +7%
• Typical dealer ecommerce sales -11% (leading indicator for industry)
• 1,800 fewer click & collect orders than August = less retail traffic

PeopleForBikes Webinar

• Nerd Collective
• Stock to Sales ratio (retail and supplier)
• Discounting

The Pro’s Closet will close in October

Employees and clients impacted by Hurricane Helene - buy DeFeet socks

• 3 employees

How to Thrive this Holiday Season - webinar with NBDA

• Thursday 11 am MTN
• Focus on ways to create more selling opportunities this season
• Marketing is a numbers game - the more you get in front of potential shoppers, the more selling opportunities you’ll have
• Digital marketing + Google
• Efficiency and effectiveness will be a priority

Keep up with website and POS features new releases

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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
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If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...