Gain - ATX The Brand

An Agency Story

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Company: ATX The Brand
Owners: Daniel Griggs
Year Started: 2015
Employees: 1-10 (Emerging)

Welcome to An Agency Story podcast, I’m your host Russel.
On this episode, we have Daniel Griggs, CEO and Founder of ATX The Brand, a digital marketing agency based out of Austin, Texas.
Daniel’s story is definitely one of determination and grit. As a former professional athlete, Daniel learned to market himself through trial and error in an extremely competitive environment. His story shows that to succeed in anything you do, it takes more than just skill.
Whether in sports or business, Daniel shares how always having a mentor or coach has had a tremendous impact on his journey. Daniel shares his insights about finding direction in business, emphasizing the importance of gathering experiences and constantly reassessing the company's trajectory.
I promise you’re going to love this one.
Enjoy the story.
Show Notes Insights

The Power of Mentorship: Daniel emphasizes the value of having a mentor in the entrepreneurial journey. Seeking guidance from experienced individuals in the industry can provide valuable insights, accountability, and help navigate challenges.
Personal Development is Key: Daniel highlights the importance of constantly searching how best to invest in himself. From mentors to Youtube University, Daniel constantly sharpens his skills within business.
Tailoring Marketing Strategies: In both football and business, Daniel has mastered the art of understanding the needs of his target audience, and finding ways to present opportunities in a way that appeals to that audience.
The Significance of Direction: Daniel emphasizes the need to gather experiences and continually reassess the direction of the business. Having a clear sense of where the agency is headed enables better decision-making and ensures long-term success.
Learning from Other Industry Professionals: Daniel encourages reaching out to professionals in the same industry for knowledge-sharing. It’s often easy as an owner to stay in your “office” but there is tremendous value to collaborating with and learning from others.

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