#011 Running accelerants for your business and how to find the "one"

AMBITIOUS TRIBE with Kassy Pajarillo

Going digital is now considered a staple in building and growing your own empire. We have seen countless times how visibility in the right marketing channels has been pivotal in scaling your business. On top of that, running ads on these platforms already brought tremendous results.

For this week’s podcast episode, a good friend of Kassy's and the owner of Kaizen Sigma Digital, Voltaire Pabustan, talks about the proper mindset to put on before deciding to go full throttle in running Facebook ads campaigns, as well as the expectations to set with your clients if you’re a Facebook Ads Manager.

HERE ARE THE KEY TAKEAWAYS OF THIS EPISODE:

➤ [7:44] –Facebook ads, or any advertising platform for that matter, all advertising is just an accelerant, and the key to understanding that is in the fact that you need to have a solid foundation first.

➤ [9:28] – Approach it with a mindset of “okay, I am going to pay Facebook or Google whatever amount so that they can show me who my target audience is, what message resonates with that target audience, what offer will resonate with that audience. I'm paying essentially for data, not expecting any kind of return or sale.”

➤ [10:09] – You have to play the long game when it comes down to advertising.

➤ [11:51] – I think the biggest mistake that I see with a lot of ad managers is they tend to overcomplicate things and they make things complex for their clients, and that's where they lose.

➤ [19:30] – In entrepreneurship, you have to be prepared to lose but you also have to have a plan for the long haul to win.

➤ [30:21] –When times are rough or when times are hard bleed into it and embrace it, and then we'll figure it out together.

➤ [31:33] – Let go and delegate. Trust your team. Trust your advisors.

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