The Emerging Model Of a Fresh External Traffic Source at Predictable Costs - Rob Schab - Amazon Legends - Episode #323

Amazon Legends Podcast

Welcome to this week's podcast episode! Join us as we explore "The Emerging Model Of a Fresh External Traffic Source at Predictable Costs" with our guest, Rob, the Co-Founder & CMO at Levanta. Rob, a seasoned entrepreneur, shares insights from his experience in revolutionizing affiliate marketing for Amazon sellers. Discover the secrets to leveraging external traffic for predictable costs and propelling your Amazon business to new heights. Don't miss out on this exclusive conversation packed with expert advice and practical tips for success in e-commerce. Subscribe now and level up your Amazon selling game!
Takeaways:

• External Traffic Importance: External traffic is crucial for Amazon sellers to boost their sales and visibility on the platform.
• Affiliate Marketing: Exploring affiliate marketing as a strategy for driving external traffic can be highly beneficial.
• Predictable Costs: Sellers should aim for a model where the costs of acquiring external traffic are predictable and manageable.
• Value of External Traffic: External traffic sources can bring in new customers and increase sales without solely relying on Amazon's internal algorithms.
• Business Growth: Leveraging external traffic sources can facilitate business growth and expansion beyond the limitations of Amazon's ecosystem.
• Responsive Communication: Establishing responsive communication channels with potential customers through external traffic sources is essential.
• Diversification: Diversifying traffic sources beyond Amazon's platform can mitigate risks associated with algorithm changes and fluctuations.
• Targeted Approach: Adopting a targeted approach to external traffic acquisition ensures that marketing efforts are directed towards relevant audiences.
• Cost-Effective Strategies: Implementing cost-effective strategies for acquiring external traffic maximizes return on investment for Amazon sellers.
• Continuous Improvement: Sellers should continually evaluate and optimize their external traffic strategies to adapt to changing market conditions and consumer behaviors.

Quote of the Show:
External traffic is one of the only and major influences that you have on your organic rank on Amazon. The more high-convert external traffic you can drive to your products, the better you're going to do organically on Amazon, creating a flywheel where you reinvest to drive more sales and influence organic rank.
Links :
Website : https://levanta.io/
LinkedIn : https://www.linkedin.com/in/rob-schab
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