Osotspa: Practical Technology Implementation for Product, Operations and Customer

AIBP ASEAN B2B Growth

Guest: Pajaree Saengcum, Head of Supply Chain & Digital Technology, Osotspa
In this episode, Khun Pajaree Saengcum, Head of Supply Chain & Digital Technology at Osotspa, shares how the company is transforming into a future-ready organization on the AIBP ASEAN B2B Growth Podcast. With a rich history, Osotspa is leveraging digital transformation to enhance its supply chain and drive innovation in the FMCG sector. Key initiatives include AI-driven consumer insights, process automation, and boosting e-commerce capabilities across their countries of operation. Osotspa is balancing traditional strengths in energy drinks with diversification into new product categories, all while navigating challenges in technology adoption and supply chain optimization.
Established in 1891, Osotospa is Thai beverage producer, with brands such as M-150 and Shark Stimulation. Osotspa is listed on the stock exchange of Thailand with a market capitalization exceeding US$ 1.9 billion (THB 69.7 billion).