Miniaturization Trends, AI Innovations, and Big Moves by OpenAI, Boeing, and Citigroup

AI in Marketing

Welcome to the AI in Marketing podcast. Today, we explore how brands are tapping into miniaturization to attract budget-conscious Gen Z and millennials with smaller, affordable product versions. Retailers like Ulta and Target are creating tiny replicas of popular items, leveraging their online virality and enabling low-risk product trials.

Next, we discuss a Google study revealing that while 90% of developers use AI tools, only 24% fully trust them. Despite increased productivity, concerns about software stability persist.

We also introduce Huxe, a new AI-hosted podcast app from former Google developers, offering personalized audio content and securing $4.6 million in funding.

OpenAI's ambitious project to build five new data centers with SoftBank and Oracle aims to enhance AI infrastructure across the U.S.

In advertising, OpenAI considers integrating ads into ChatGPT, potentially revolutionizing digital advertising with targeted, high-intent engagement.

Boeing and Palantir's partnership focuses on AI integration to streamline defense operations,

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

📚 Sources:

• https://www.marketingbrew.com/stories/2025/09/17/mini-products-are-everywhere
• https://observer.com/2025/09/google-study-ai-code-engineer-trust-issue/
• https://techcrunch.com/2025/09/23/former-notebooklm-devs-new-app-huxe-taps-audio-to-help-you-with-news-and-research/
• https://www.nytimes.com/2025/09/23/technology/openai-data-centers-united-states.html
• https://neilpatel.com/blog/chatgpt-ads/
• https://investors.boeing.com/investors/news/press-release-details/2025/Boeing-Defense-Space--Security-Partners-with-Palantir-to-Accelerate-AI-Adoption-Across-Defense-Classified-Programs/default.aspx
• https://www.customerexperiencedive.com/news/citi-wealth-generative-ai-ml-banking-platforms/758909/