AI Readiness: A Practical Guide Using the 5P Framework

AI in Marketing: Unpacked

Are you feeling overwhelmed by the prospect of integrating AI into your business operations?

Do you struggle to determine if your organization is even ready for AI? Many businesses face these challenges, unsure how to navigate the complexities of AI readiness and maximize its potential for efficiency and growth.

The uncertainty and complexity can be frustrating, making it difficult to know where to start or how to proceed without wasting resources or missing out on opportunities. AI promises incredible benefits, but without a clear roadmap, it can seem like an insurmountable task.

That’s what Katie Robbert is here to help us with.

Katie is the CEO and Co-Founder of Trust Insights, a renowned data science and analytics consulting firm. With extensive experience in business consulting, marketing consulting, and management consulting, Katie is a recognized authority on leveraging data and AI to drive business success. She frequently speaks and writes about generative AI, change management, and unstructured data analysis. Today, she will walk us through the 5P Framework, a practical approach to assessing AI readiness, and share how Trust Insights utilizes AI and automation to support their services.

AI in Marketing: Unpacked host Mike Allton asked Katie Robbert about:

✨ Understanding the 5P Framework: Learn about the 5P Framework and how it can be used to assess your organization’s readiness for AI integration.

✨ Practical Steps for AI Readiness: Discover practical steps businesses can take to prepare for AI integration using the 5P Framework.

✨ AI and Automation for Small Businesses: Gain insights into how small businesses can leverage AI and automation to enhance efficiency and productivity.

5P Framework

1. Purpose
2. People
3. Process
4. Platform
5. Performance

Learn more about Katie Robbert

• Connect with Katie Robbert on LinkedIn
• Trustinsights.ai/analyticsformarketers

Resources & Brands mentioned in this episode

• Trust Insights
• Chris Penn
• Paving the Way: Strategies for Integrating AI in Marketing with Chris Penn
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-readiness-a-practical-guide-using-the-5p-framework/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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Music by Tokay.

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