Geography of Wellness Initiative by the Global Wellness Institute 2024

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Geography of Wellness Initiative by the Global Wellness Institute (GWI)

Main Themes:

• Mapping the Global Wellness Economy: The GWI's "Geography of Wellness" initiative aims to provide detailed economic data on the wellness industry in select countries.
• Country Partnerships: The initiative invites countries to become partners and gain a global platform to showcase their unique wellness traditions, culture, and offerings.
• Promoting Growth and Collaboration: The initiative aims to facilitate collaboration across the health and wellness industries and advocate for sustainable growth in the sector.

Most Important Ideas/Facts:

• Wellness Economy Size: The global wellness economy is estimated at $4.4 trillion (2020).
• Eleven Sectors: The wellness economy encompasses eleven diverse sectors, including activities, products, services, travel, and technology.
• Country-Specific Data: The GWI provides robust economic research and statistics on selected wellness sectors for each partner country.
• Target Audience: The research data is valuable for investors, developers, tourism boards, and wellness brands seeking to understand and engage with specific wellness markets.
• Partnership Benefits: Country partners receive a range of benefits, including:
• Exclusive research on their country's wellness economy
• A dedicated country page on the GWI website
• Global visibility and recognition
• Opportunities to showcase their wellness traditions and offerings
• Direct links to their company/brand’s URL
• Social media, email, and press exposure

Key Quotes:

• "The wellness economy, as defined by GWI, is broad and diverse. Its eleven sectors encompass many different types of consumer activities and expenditures, including products, services, travel, and technology."
• "Every country’s wellness economy is unique. Its composition can vary widely from country to country, based on its development history, culture, socioeconomic conditions, and government policy."
• "Companies downloading this valuable country specific research include investors in wellness real estate and communities, developers, bank institutions, tourism boards, and world-renowned wellness brands."

Traditions Map Highlights:

The "Traditions Map" included in the document visually represents the diverse wellness offerings around the world, including:

• Americas: Native American Healing Traditions (USA), Temazcal (Mexico), Rainforest Spa Retreats (Costa Rica, Belize), Thermal Resorts (Argentina, Chile), Aesthetic and Thermal Wellness (Brazil)
• Africa: Sand Baths (Egypt), Dead Sea Spa Resorts (Israel), Wine Retreats (South Africa), Walking Safaris (Zambia), Safari Spas (Kenya, Tanzania, Botswana)
• Asia & Oceania: Surf Retreats (Australia), Ayurveda (India), Onsen (Japan), TCM (China), Jjimjilbang (Korea), Medical Wellness and Thai Massage (Thailand), Jamu Herbal Medicine and Balinese Massage (Indonesia), Business Traveler/Urban Wellness and Sound Healing (Singapore)
• Europe: Thermal Bathing Traditions and Public Health/Mental Wellness (UK), Turkish Baths (Turkey), Banya (Russia), Nordic Wellness (Norway), Sauna (Finland), Climatic Health Resorts (Germany), Alpine Wellness Hotels (Austria), Thalassotherapy (France), Hot Springs (New Zealand)
• Other: Beach Massages (Caribbean), Hammams (Morocco)

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