How Ad Creatives Work

Ahead of the Game

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Ever wanted to peek inside the world of advertising creative, and see how Mad Men operates, in the 21st century, in Dublin? Host Will Francis is joined today by John McMahon, one of Ireland's most experienced (and funny) creative directors in advertising and marketing. He tells us about some challenging briefs he's had, like making carbon monoxide poisoning a catchy subject, the dynamics between brand, business and entertainment, and he offers tons of novel advice on how to bring creativity into your work - whatever your job might be.

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