Jade Oyateru: Co-Founder & COO, Uncover - Beyond Skincare: A movement to Prioritize Melanated Skin

African Business Stories

Join us for an inspiring conversation with Jade Oyateru, co-founder and COO of Uncover, as she shares her remarkable journey of creating a skincare brand that beautifully blends African botanicals with Korean beauty technology. Discover how Jade, influenced by her beginnings in Lagos and her educational experiences in the UK, is reshaping the skincare industry for women of color. From her corporate career with giants like Nestle and Unilever to co-founding a groundbreaking brand, Jade's story is one of perseverance, cultural influence, and a relentless mission to empower and elevate African beauty on a global platform.
Explore Jade's transition from a structured corporate environment into the dynamic world of entrepreneurship and how a pivotal career moment, guided by a mentor, led her to Unilever Kenya and eventually to launching Uncover. With a strong foundation in marketing and brand ownership, she unveils the art of building and scaling a brand, emphasizing the power of strategic partnerships and the importance of a shared vision. Get a front-row seat to the challenges and triumphs of scaling a female-focused brand in a market saturated by FinTech, and learn how storytelling can be a powerful tool in attracting investment and fostering growth.
In the realm of beauty supply chains, Jade provides a candid look at the complexities of sourcing, manufacturing, and logistics in the African market. Hear her discuss the strategic decision to partner with Korea to offer top-notch, affordable skincare solutions to African women. As Jade navigates the hurdles of balancing quality with cost, her commitment to delivering value stands out, even in the face of economic challenges. This episode is a treasure trove of insights, advice, and encouragement for aspiring entrepreneurs and those passionate about redefining beauty standards.
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1. Jade Oyateru: Co-Founder & COO, Uncover - Beyond Skincare: A movement to Prioritize Melanated Skin (00:00:00)

2. African Business Stories (00:00:01)

3. Entrepreneurial Journey in FMCG & Online (00:09:24)

4. Building Uncover (00:21:19)

5. Scaling as a Female-Focused Brand (00:32:08)

6. Beauty Brand Supply Chain Challenges (00:41:24)