Getting Embedded Payments Right with Wix & Emily Bartels

Adyen Presents: Embedded Finance

Embedded payments are transforming how software platforms serve their customers, moving beyond basic functionality to become comprehensive business operating systems.

In this episode of Adyen Presents: Embedded Finance Podcast, host Hemmo Bosscher explores the evolution of embedded payments through conversations with Emily Bartels, former payments leader at Mindbody, and Wix payments co-heads Amit Sagiv and Volodymyr Tsukur, who oversee payments for a platform serving over 250 million users across 190 countries.

Episode Highlights:

• [00:00] Intro
• [01:05] Mindbody's Early Journey into Embedded Payments
• [04:17] Starting with Customer Workflows Before Technology
• [09:49] Strategic Pricing for Embedded Payment Solutions
• [11:15] Navigating Business Through COVID-19 Disruption
• [18:33] Wix's Evolution into a Business Operating System
• [28:26] Leveraging Platform Data to Streamline Payments
• [34:48] The Wix Way: Customer-Centric Product Development
• [42:45] Building the Right Team for Embedded Payments
• [46:56] AI and Personalization in Payment Experiences
• [50:38] Future of Embedded Finance: Beyond Payments
• [52:52] Key Takeaways: Driving Value Through Embedded Solutions