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Ep9: TBWA\Group Vietnam: Thương mại vs. Thương hiệu; Ngắn hạn vs Dài hạn - Vai trò chiến lược thương hiệu
Manage episode 292938904 series 2911027
เนื้อหาจัดทำโดย Advertising Vietnam เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Advertising Vietnam หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
Xây dựng thương hiệu để tạo nên giá trị bền vững và xây dựng chiến lược thương mại để thúc đẩy doanh số luôn đồng hành song song, có mối quan hệ mật thiết. Tuy nhiên, đôi lúc vì mãi chăm chú cho những mục tiêu ngắn hạn mà các thương hiệu tạm quên đi chiến lược lâu dài của mình. Cùng lắng nghe chị Nhật Tân - CEO của TBWA\ Group Vietnam, đơn vị luôn kiên trì theo đuổi triết lý thương hiệu “Disruption” (phá vỡ giới hạn), chia sẻ góc nhìn về chủ đề này.
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