This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.
Adelphoi Muses - Episode 1 - How is audio personalisation changing the ad landscape? ---- In our first episode, Jamie and Max explore advertising’s buzzword of the minute - personalisation - alongside audio personalisation guru Sam Crowther, Head of Creative @ A Million Ads. What is personalisation? How is personalisation changing the advertising landscape? And are we as consumers living in a perfect media world or writing ourselves into the script of Minority Report…? You decide! Have a listen and let us know your thoughts.…