Your Smile Direct - A Facebook Marketing Audit

Ad Agency Live

Your Smile Direct - A Facebook Marketing Audit

A while back this company called Smile Direct Club Canada caught my attention, but for some reason they are not running any ads on Facebook, so I cannot dive directly into their marketing. However, their competitor Your Smile Direct is, so I will be breaking down their ads instead. The business model itself is very smart; instead of going to the dentist to get braces, they send you an imprint which you bite into. You then send back the imprint and they send you these clear see through braces that straighten out your smile over time. I saw their ad everywhere so I figured I’d take a closer look. Here’s what I found...

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