Musicals, marketing and macro challenges, with Adam Pritchard

Accounting Leaders Podcast

Adam Pritchard of UK firm, Linford Grey, joins Stuart to share his unique journey from touring the country appearing in on-stage musicals to starting his own accountancy practice. Adam talks about the challenges of helping his clients navigate the global pandemic, moving from one crisis to the next, and how he is building the type of business that he is proud of, enjoys, and provides a platform for his staff to develop and grow.

• Wedding bells (1:30)
• Life through the pandemic for Linford Grey (4:00)
• A journey from singing and dancing to accounting (5:10)
• Prioritizing marketing to drive growth (8:00)
• Favorite musicals and a national tour for "Jesus Christ Superstar" (9:50)
• Starting in accounting by starting your own firm (12:40)
• Why the name Linford Grey? (15:15)
• A niche in using technology to transform businesses (42:20)
• Helping hospitality clients navigate the pandemic (21:30)
• Running a business during COVID, Brexit, a declining economy, the war in Ukraine, an energy crisis and other macro challenges (26:20)
• Adam's proudest client success story (32:00)
• Dealing with bad clients (35:30)
• A message to Linford Grey staff (36:00)