From Australia to the US: Jade Cameron's Tips on Community Building

Above The Fold

Tune in to the latest episode of "The Juice with Jess Cervellon" as she sits down with Jade Cameron, the Head of Community Experience at LSKD, a renowned sportswear company. Get ready for an amazing discussion on cultivating customer loyalty, building brand communities, and the power of personalized experiences in the world of e-commerce.

In this episode, Jade Cameron and Jess delve into their experiences in the travel industry and how it has influenced their approach to community and customer experience at LSKD. Discover the intricate balance between art and science in creating authentic connections, surprise, and delight strategies, and the evolving landscape of customer experience in the digital age.

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What’s inside The Juice this week?

00:00 - 05:30: Online store presence and US team dynamics

05:30 - 10:15: Comparing US and Australia experiences

15:45 - 20:20: Travel tales from Iceland and Ljubljana

25:00 - 30:10: Building community pre-apparel launch, communication

30:10 - 35:25: Social listening, tech for growth, proactive chat

35:25 - 40:00: Decision to open brick-and-mortar store in San Diego

45:20 - 50:40: Transition from travel industry to e-commerce, pandemic experiences

55:10 - 1:00:00: Personalized experiences, surprising customers

1:00:00 - 1:05:30: Creating brand and community simultaneously

1:05:30 - 1:10:45: Difference between customer service and community experience

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Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

Connect with Jade on

LinkedIn: https://www.linkedin.com/in/jade-cameron-8953b9b7/

Visit LSKD https://us.lskd.co/