Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Get ready for a spooktacular episode of Good Morning Earth! As Halloween approaches, we're diving into the weird and wonderful. From witches to asteroids, we're exploring the strange and unknown. Did you know that 4 in 10 people worldwide believe in witches, or that Earth has a new temporary satellite - an asteroid the size of a school bus? But that's not all - we're also discussing the latest discoveries in space, including invisible "space bubbles" hovering above the Great Pyramids of Giza. Plus, with GTA 6 on the horizon, we're sharing our wishlist for the next game in the series. From customizable cars to gang warfare, we're imagining the ultimate open-world experience. Also Blu and Sky talk about negative emotions connected to words like weird and gay. They just words relax! Promos by: Brew Crime Podcast: https://t.co/77wPCnhZcG Serial Napper True Crime Podcast: https://t.co/8BPTpmXJKi
Get ready for a spooktacular episode of Good Morning Earth! As Halloween approaches, we're diving into the weird and wonderful. From witches to asteroids, we're exploring the strange and unknown. Did you know that 4 in 10 people worldwide believe in witches, or that Earth has a new temporary satellite - an asteroid the size of a school bus? But that's not all - we're also discussing the latest discoveries in space, including invisible "space bubbles" hovering above the Great Pyramids of Giza. Plus, with GTA 6 on the horizon, we're sharing our wishlist for the next game in the series. From customizable cars to gang warfare, we're imagining the ultimate open-world experience. Also Blu and Sky talk about negative emotions connected to words like weird and gay. They just words relax! Promos by: Brew Crime Podcast: https://t.co/77wPCnhZcG Serial Napper True Crime Podcast: https://t.co/8BPTpmXJKi
Tune in to your number one radio station, 87.9 WKMU, where the truth is out there. We interrupt this program for a special report by WKMU, Welcome to " Paranormal Pursuits ," where we seek the truth one question at a time. This episode, we're joined by special guests: Jill from the Murder Shelf Book Club podcast, playing for the Serial Killer Alumni Association , and Jeremy Bryant from Paranormal to Normal, Maniacal Music Musings, and co-host of The Asylum with Harley and Joker, playing for Dick Longfellow's TVP in the Room House . Prepare for an entertaining battle of wits with categories including TV Theme Lyrics , Serial Killers, Lost Cities , UFO Sightings, Food, and Drink. Whether it's through multiple choice or direct knowledge, our contestants will duel for points in this trivia-filled adventure. Check out this episode for laughs, learning, and the ultimate showdown of obscure knowledge. Remember to check on yourself, check on your friends, and remember, everyone deserves love, especially you. Jill from Murder Shelf Book Club: https://t.co/P5vFzt9qas Jeremey from Paranormal The New Normal: https://t.co/JbqX9H1IoE…
Dive into a mix of culture, mystery, and the bizarre in this episode where we celebrate the Lunar New Year , discuss the curious case of UFO sightings in NYC , and delve into the unresolved mystery of Ellen Greenberg's death . From the humor of workplace zodiac signs to the serious implications of judicial oversights , we cover the spectrum of human experience. Join us as we question the establishment, explore the art of street gum in Seattle , and remind you why asking "why" matters. Tune in for a blend of local news, urban legends, and the quest for truth .…
In this episode, host Sky reveals that President Trump has signed an executive order to declassify files related to the assassinations of John F. Kennedy, Martin Luther King Jr., and Robert F. Kennedy. What could this potential mean? And should the CIA be worried? Promo by: Watch It If You Can Podcast- https://linktr.ee/watchitifyoucan…
Press play on our special music episode, featuring a curated playlist of the best free-to-use tracks. Imagine a mixtape made just for you, with a blend of genres and styles to keep you entertained. So sit back, relax, and enjoy the ride! KJ & A Podcast: https://t.co/4sv11TF2GR Project Football Podcast: https://Linktr.ee/projfootpod Bling King- AAP (0:56) Hip Hop Electric Heartbeat- Tân Lê (3:48) Pop One Stop At A Time- AAP (6:50) Hip Pop Across The Ocean- Dagogt (12:14) Alt Rock Sunset Serenade- u_ormo4juk3d (16:03) Hip Hop The Rain- Jumadi Haryanto (19:38) Pop Love Me back- Hotham (23:02) Pop Thoughts In Time- Woo (26:37) Pop Rock Sir Bukana- My Bone (28:58) Afrobeat Music Block Music By Music by dacog ram from Pixabay Across The Ocean: Dagogt123 Music by Ajay Ahuja from Pixabay: Bling King: AAP hip hop Music by Ajay Ahuja from Pixabay: One Step At A Time: AAP Music by u_ormo4juk3d from Pixabay: Sunset Serenade hiphop Music by u_5woox5qb96 from Pixabay: Thoughts In Time Music by Hotham_Music from Pixabay: Love Me back: Hotham Music by Jumadi Haryanto from Pixabay: The Rain Music by Tân Lê from Pixabay: Electronic Heartbeat Music by u_otuuf73khw from Pixabay: Sir Bukana: My Bone Theme By Music by Playsound from Pixabay…
Dive into a special edition of Breaking News Tonight as we unravel the mystery of the 'JFK Leaked Tape'. Listen to a recording that allegedly features Clifton Carter confessing to Lyndon B. Johnson's involvement in JFK's assassination through Malcolm Wallace. We'll discuss the tape's authenticity, the implications for history, and hear from experts like Professor Michael Beschloss. Why has this surfaced now, 60 years later? Tune in for an intriguing exploration of one of America's darkest chapters. Catch it live at 87.9 WKMU- where we question, learn, and seek the truth. Goodnight, America…
This is a youtube video. If youd like to watch the video click here: https://youtu.be/tMh8vFP_Bqg?si=zc1Ow8woUpO5OyEs . otherwise enjoy the show! Hey mystery fans! Sky here, diving into the enigma of Penny from "The Big Bang Theory" on "What Keeps Me Up Solving TV Mysteries." Ever wondered why Penny left Omaha for the bright lights of Pasadena? Join us as we piece together her past, uncovering hints of a runaway story that's as heart-wrenching as it is hopeful. From family drama to the healing power of friendship, discover how Penny's journey shapes her into the character we all adore. Tune in for a tale of resilience, love, and the quest for a fresh start. You won't want to miss this!…
Join Skye and Blue on 87.9 WKMU Radio for a unique start to 2025 with: Elephants and Christmas Trees: A heartwarming tale from Berlin where elephants play with unsold holiday decor. Bigfoot Tragedy: The mysterious and tragic end to a Bigfoot search in Washington, sparking discussions on conspiracy theories. That's right Max BIGFOOT! NYC Congestion Pricing: A deep dive into how new city policies might affect residents and tourists differently. Japanese Dolls for Loneliness: Explore how one Japanese village uses life-sized dolls to combat isolation among its elderly population. This episode blends humor, introspection, and critical thinking, perfect for your New Year's listening. Tune in for a dose of the weird, wonderful, and thought-provoking on wkmu.podbean.com. Happy New Year from Good Morning Earth! https://t.co/xxGq2hHfTM- Check out Max and Daniel at Bitches with Beards Podcast…
Hey everyone, I'm Luke. Lets get into to some ancient stories! From the bible we hear of the Tower Of Babel and Gods anger towards us! Is it real or just stories. And if its just legend, then how have we found stories from around the world. But these stories coming from the perspective of the people who were forced out. Forced out and forced to learn new languages and cultures. Is the secret of our existence in ancient texts? I sure think so, so lets find out together. The Tower of Babel according to ancient texts!…
Dial in as we explore festive traditions from around the globe. From the iconic Rockefeller Center tree lighting to Europe's unique blend of saunas and Krampus celebrations. We'll also chat about what makes Dyker Heights the most magical Christmas destination in NYC, and introduce you to A.I. Santa's special holiday calls for kids. Tune in to our special Holiday episode for these stories and more! From Sky and Blu at 87.9 WKMU, warmest wishes to you and your loved ones this holiday season. Merry Christmas, Happy Hanukkah, Happy Kwanzaa, and Happy New Year! (I.E. Happy Holidays) May your hearts be filled with joy, love, and all the magic that this special time of year has to offer. Music by SZAudio from Pixabay…
Good Morning Earth. This episode has our ex cohost Red. How we miss him. But we just have some random fun talks about food, languages and TV shows. Idk if it's good but enjoy anyway!
In this video we take clues from various Community Tv show episodes. And we finally solve the mystery. Who is the Ass Crack Bandit? You wont believe how far this conspiracy goes! Community is a tv show about 7 community college students. Jeff starts a group study. We did a full Youtube video for this video. Go to the YouTube Video here: https://www.youtube.com/watch?v=MflpxR7uixM…
Dial in for this episode of Paranormal Pursuits where the Tom-Fans vs Doo Doo Head. Find out why Blu's nickname is doo doo head and then listen in as they face off in these categories: Monster Mash, The Dead Files, Samhain Mysteries, Cinema Of Horrors and Halloween Heritage. Dan: danbfiercebooks.com https://wwwfiercefantoms.com https://t.co/Zk17DEe46N Blu from WKMU: WKMU.podbean.com…
Join us for our Halloween special, exploring the spooky season's vibrant traditions and celebrations. We dive into autumn solstice significance, global customs honoring the deceased and unique cultural practices. From parades to traditional treats, we share personal anecdotes and laughter, capturing the essence of Halloween. Tune in for authentic conversations, Halloween cheer and inspiration! We're heading to the Village Parade in NYC – join us!…